International Franchise for Guatemala, Honduras, El Salvador and Nicaragua, with 119 restaurants in the region. Developed a regional marketing plan for assigned markets that generated 7% sales increase vs previous year. Led regional marketing team who were responsible for executing local marketing initiatives, and increased brand awareness and recognition. Designed a sales recovery plan for a country in the region achieving positive results in of execution. Created a pricing strategy for the countries assigned assuring the correct value ladders across all the portfolio.

. Designed, presented and executed strategic marketing plan which resulted in +6 pts market share and the Walmart captaincy in Honduras and Costa Rica . Improved service level for a client in the region by designing a strategic portfolio and creating an investment plan which generated a 3% sales increase. . Analyzed Caribbean portfolio and developed a solution to standardized the performance among the region and provide significant financial results for strategic brands.

Managed a product packaging renovation; without affecting the sales price; which helped reduce product returns by 80% and boosted sales by 57%. Planned and implemented a consumer promotion, which significantly improved brand positioning and generated a sharp increase in sales of 10%. Launched a new food category and trained 100 sales representatives which allowed the company to expand its offering and to improve its presence in supermarkets and wholesalers.

. Created and implemented a pharmacy marketing plan, which increased brand loyalty and reduced prescription change by 5%. . Structured a sales plan for prescribed and OTC brands in specific months to improve product rotation within the distributors and increase brand presence at the point of sales. . Developed an advertising procedure which ensured that 100% of advertising pieces had their respective approvals and compliance, internal and externally.

Entity that promotes international tourism, foreign investment and non-traditional exports for Colombia . Organized and conducted two seminars with top executives to promote Colombia as a destination for foreign investment, which resulted in negotiations for opening a hotel chain. . Planned and executed a tourism marketing plan which increased by 12% the number of tour operators that include Colombia as a destination. . Trained more than 900 travel industry workers in the proper use of the Colombia is Passion campaign in order to sell Colombia as a world class destination in the Mexican market.

. Analyzed data and recommended improvement actions for the chamber of commerce in Manizales which increase user satisfaction and perception. . Designed the research material that served as support in the decision making of senior management to determine the feasibility of opening a new business in Manizales