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Wei Wen Cheng
SONDER MEGA Business Development Specialist & Branding Designer
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Wei Wen Cheng

SONDER MEGA Business Development Specialist & Branding Designer
I'm a creative designer and business developer with an industrial and strategic design background, graduating from Brunel University. I have extensive experience in product and strategy design, having worked as a business development and brand designer on a start-up fashion e-commerce team. I also hold a certificate in Fashion Buying and Merchandise Management. While working in fashion luxury retail in London, design insights and thinking improved my sales and communication skills, allowing me to be successful in the company's UK and Chinese markets. Combining insights from a design background, excellent communication skills and a proven track record of success, I am committed to achieving outstanding results in any role.
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Aspinal of London Limited
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Brunel University London
London, UK

Professional Background

  • Current status
    Unemployed
  • Profession
    Sales Advisor
    Strategic Planner
    Product Designer
  • Fields
    Luxury
    Design
  • Work experience
    4-6 years (2-4 years relevant)
  • Management
    None
  • Skills
    Adobe Photoshop
    Adobe Illustrator
    Microsoft Office
    Keynote
    Communication
    Selling Skills
    Presentation Skills
  • Languages
    English
    Professional
    Chinese
    Native or Bilingual
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Business Development / Product Manager / Product Marketing/ Strategy Manager
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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Sales Associate

Nov 2021 - Present
London, UK
・Utilized design strategy techniques, such as storytelling and scenario building, to enhance sales skills and meet performance targets, resulting in the consistent achievement of top sales associate. ・Conducted live-streaming sessions via Tmall shopping platform for the China market every season, engaged with Chinese consumers and effectively promoted products. Achieved 100k pounds in profit for the Double 11 shopping event through planning and executing two successful live streams. Furthermore, during the 618 shopping festival this year, secured the top position on Tmall International, with an online audience of over 4,800 viewers. ・Maximized sales performance by providing exceptional customer service, building strong customer connections, and staying up-to-date on product knowledge, services, and company policies to advise customers on the best products to meet their needs. ・Introduced the brand to customers through engaging storytelling and created memorable brand experiences. ・Collaborated with cross-functional teams and applied customer journey to assist with visual merchandising.
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Business Development Specialist & Branding Designer

Mar 2021 - Apr 2022
1 yr 2 mos
Taipei City, Taiwan
・Connected with collaborative brands and promote them to customers through digital marketing and graphic design. ・Developed new collaboration with independent fashion brands and managed the relationship with collaborative brands. ・Used Design 4Ds and SWOT to analyse our business and market, then built strategies for brand communication and marketing. ・Re-branding company's position and CIS.

Design Assistant & Research Specialist

Apr 2021 - Aug 2021
5 mos
Taipei City, Taiwan
・Designed consumer products, including cosmetics-related, electronic products and furniture. ・Assisted and applied Design 4Ds to make product development plans. ・Analysed consumer markets, user behaviour trends and production resources.
 ・Designed marketing strategy through SWOT and 4P strategy.
 ・Cooperated with engineers and industrial designers, and integrated outcomes into the business plan.
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MA Student

Jun 2019 - Dec 2020
1 yr 7 mos
London, UK
・Learned about developing strategy through design thinking and creativity, apply creativity to be
 innovation and achieve business goal. ・Learned branding strategy and communication design. ・Learned design research, innovation design strategy and design management.
 ・Learned market and design analysis methods (SWOT, 4P, Design 4Ds…etc.).
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Footwear Designer / Line Builder

Sep 2016 - Jul 2018
1 yr 11 mos
Taiwan
・Designed graphics and footwear ・Sourced fabric and trims ・Forecast trends and determined direction of development ・Assisted British designers in developing products ・Analysed production and budget processes ・Travelled to Europe to research footwear trends ・Co-ordinated with international clients and assisted with product development
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Visual Merchandising Junior Designer

Oct 2015 - Jul 2016
10 mos
Hsinchu, Hsinchu City, Taiwan
・Designed graphics and advertising ・Produced store display designs to support sales strategies ・Assisted with setup of displays at trade exhibitions ・Translated guidelines from head office
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Sales Advocate

Aug 2015 - Oct 2015
3 mos
Taipei City, Taiwan
・Provided customer service and assist customers’ shopping experience. ・Followed the guideline, achieved visual merchandising and maintained the store environment. ・Received the deliveries and sort the products in the warehouse.
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Product Design Intern

Jul 2014 - Sep 2014
3 mos
Taipei City, Taiwan
・Assisted with designing products and graphics ・Built and rendered 3D models ・Practiced process of sample making and production

Education

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Master of Arts (MA)
Design Strategy and Innovation
2019 - 2020
Description
・Learned about developing strategy through design thinking and creativity, apply creativity to be
 innovation and achieve business goal. ・Learned branding strategy and communication design. ・Learned design research, innovation design strategy and design management. ・Learned market and design analysis methods (SWOT, 4P, Design 4Ds…etc.).
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Bachelor of Arts (BA)
Industrial and Product Design
2012 - 2016

Licenses & Certifications

Fashion buying and management

Shih Chien University
Issued Sep 2021
No Expiration Date