‣ Oversaw all operations of the luxury children's clothing e-commerce platform. ‣ Achieved a YOY revenue increase of 132.63% in 2023, with a 50% growth in total orders. Maintained an average ROAS of 5.2 in 2023, peaking at around 11 during busy seasons. ‣ Utilized data analysis tools to launch themed activities, increasing website traffic and monthly revenues to over NT$1,000,000. ‣ Optimized the e-commerce platform's UI and shopping process, resulting in a 86% YOY increase in website traffic and a 50% reduction in non-product-related cancellations and returns. ‣ Implemented marketing tools such as ads, EDM, and social media posts to build consumer trust and drive conversions. ‣ Adjusted product exposure strategies to align with luxury brand themes, increasing full-priced product sales.

> Marketing ・ 建立品牌現代化，將行銷工具帶進公司運作， 包含： SEO、LINE@、EDM、CRM 等。 ・ 2019 至 2021 從 0-1 建立完善的品牌電商，提升線上銷售 75%，同時曝光量也較前期上升 90 %。 ・ 運用數據、趨勢判讀，執行市場未嘗試過的選品方向，成功打進市場，爆款單一銷售利潤達至 50 萬。 ・ 執行操作數位廣告、專案 Campaign 等，總體線上 ROAS 最高可達 8 以上。 > Branding ・ 品牌內容在地化，製作適合閱讀與形象曝光的品牌 LOOKBOOK。 ・ 主導品牌平面、數位設計，包含符合 guideline 的文刊、數位廣告、Landing Page、Blog 圖文等。 ・ 執行 Campaign 專案，包含 KOL 曝光內容製作、季節選品執行、導流主題文章編寫製作。 ・ 品牌形象與風格獲得 Elle、蝦皮的認可邀請，成為合作通路與建立官方品牌商城。