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Winnie Chen
Integrated Marketing Assistant
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Winnie Chen

Integrated Marketing Assistant
My first year at New Balance, I was a freshman in the workplace, everything was new and seemed challenging to me. Luckily, I found confort in an old Chinese saying : Do good deeds regardless of where it leads you. Since then, whenever I have a hard time on transfering my ideas into proper images, I'll hold on to my faith and keep improving myself. My second year at New Balance, my manager gave me an opportunity to transfer to marketing department. I was excited, to be honest, a bit worried that my skills couldn't reach expectations. I learned Excel and sought guidence from my colleagues, soon afterwards, everyone came to me with their Excel problems. My third year at New Balance, I started to work on my own project and assisted other major marketing events. For example, LINE official account maintenance, PR seeding and event planning. The more I get to know my new role, the more confidence I have in myself. In the past three years working at New Balance, I've gained experiences and skills to move on to a new level. Im looking forward to contributing my professional skills at my next job.
New Balance
Polimoda Fashion Institute of Business and Design
New Taipei City, 台灣

Professional Background

  • Current status
    Unemployed
  • Profession
    VMD Designer
    Marketer
    Content Creator
  • Fields
    Retail
    Design
    Marketing / Communications
  • Work experience
    2-4 years (2-4 years relevant)
  • Management
    None
  • Skills
    Assisted
    Passionate
    Professional Skills
    Communication
    Analysing
    Planning
    CRM
    Highly Motivated
    Design and Implementation
    Problem Solving
    Independent
    Innovative
    Coordination
  • Languages
    Chinese
    Native or Bilingual
    English
    Professional
    Italian
    Beginner
    Japanese
    Beginner
  • Highest level of education
    Master

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Integrated Marketing Assistant
  • Desired work locations
    Taipei City, Taiwan
  • Freelance
    Part-time freelancer

Work Experience

Integrated Marketing Assistant

Jun 2020 - Jun 2022
2 yrs 1 mo
- LINE Official Account planning and maintenance. - Sales and CRM data analysis. - Influencer and media seeding, PR event execution. - Digital campaign execution. - Adhoc planning and maintenance. - Sample management and product document handling.

Visual Merchandising Assistant

Jun 2019 - Jun 2020
1 yr 1 mo
- In-store communication design and outsourcing. - Visual merchandising SKU planning and analysing. - POSM design and GWP management. - Prop ordering and related document handling.

Head Treasurer

Sep 2016 - Jun 2017
10 mos
- Cross-function support and communication. - Budget control.

Summer Intern

Jun 2016 - Aug 2016
3 mos
- Administrative office tasks. - Data analysis and file library maintenance.

Education

Master of Arts (MA)
Fashion Marketing and Communication
2018 - 2019
Bachelor of Arts (BA)
Communications Design
2014 - 2017

Licenses & Certifications

TOEIC

ETS TOEIC
Credential ID: 2012B141922200007
Expires Oct 2017