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Content& Digital Marketing/ Community Management/ Branding with 5+ years of experience in the fast-growing internet, mobile app, e-commerce, blockchain, and Saas industry, demonstrating on proven ability in creative marketing strategy and effective collaboration with diverse groups.

National Chiao Tung University

Marketing Manager at Swingvy

呂安文 Winnie Lu

Swingvy

Marketing Manager

台灣台北市

- Community Management: Strategically planned campaigns to foster a robust and engaged community, resulting in a remarkable 160% increase in active Telegram members and welcoming approximately 1k new members to the Discord server within a week.
- Content Marketing: Devised effective content strategies to engage the crypto community, while efficiently coordinating team members to create content for events, product pages, blog posts, and social media. Achieved a notable 25% increase in average blog post views, a substantial 600% growth in Instagram followers, and gained 6k Twitter followers in just 3 weeks.

- Influencers Collaboration: Successfully orchestrated and executed 10+ crypto-influencer campaigns, effectively managing influencers from various parts of the world.

- Media Relationship: Initiated and delivered over 10 press releases in an organized and timely manner to reach all media outlets.

100台灣臺北市中正區

Fansi Me Inc 

Global Community Manager

- SEO and Copywriting: Analyzed the data, optimized targets, and achieved a 153% increase in organic visitors within six months while maintaining most product pages on Page 1. Consistently met monthly KPIs. (Organic visitors include those from Google organic search and other search engines.)
- Content Optimization: Strategized monthly and quarterly content plans, analyzed and predicted outcomes, resulting in a significant 200% increase in email open rate and a 239% increase in LINE channel conversion rate within a year.

- Crowdfunding Campaign Management: Successfully executed several campaigns in TW, establishing SOPs, content templates, and design templates from scratch. Increased the average campaign revenue by approximately 84% - 312% and enhanced work efficiency, saving 25% of working hours per colleague.

- Influencers Collaboration: Developed monthly and quarterly plans, overseeing 30+ influencers, and fostering new collaborations that contributed an additional 10% in revenue every month.

- UI/UX Optimization: Designed and streamlined website flow, reducing the bounce rate from around 85% to 75%. Improved add-to-cart rate and conversion rate by 78%.

- User Data Analysis: Analyzed user behavior and purchase journey, optimized targets and content, and assisted BD and sourcing teams in planning effective business strategies.

Searching C

Marketing Communications Manager

- Organic Marketing: Analyzed data, optimized targets, and achieved a 200% increase in organic installs and a 150% increase in subscriptions within six months. Consistently met monthly KPIs. (Organic includes fan page, EDM, in-app push.)
- Content Marketing: Strategized monthly and quarterly content plans. Analyzed and predicted outcomes while making real-time optimizations.
>> Influencers Collaboration: Collaborated with multiple influencers monthly, achieving an average ROAS of 5.
>> Forums Seeding: Well-versed in TW forums, consistently creating word-of-mouth posts to maintain volume and increase daily installs by an average of 18%.

- Media Relationships: Co-hosted the media luncheon for Heder, with 12 media attendees and 20 coverage pieces after the event, resulting in 2.5M media value.

Paktor

PR Assistant Manager

Social media strategy planning and execution:
- Fanpage follower grow 225%, and average reaching rate of every post is over 12%, which is 3 times tiger than most fanpage in TW.
- Graphic design, and video production.
1. Pictures post on Fanpage
2. Videos of Speed-interview
3. Banners.

CakeResume

Social Media Management

- Content Marketing: Strategize monthly and quarterly strategic content. Analyze and predict results while making real-time optimizations.
>> Influencers Collaboration: Engage with multiple influencers every month, with an average ROAS reaching 3.8.
>> Forums Seeding: Well-acquainted with TW forums. Consistently create word-of-mouth posts to maintain volume and increase daily installs by an average of 22%.

- Media Relationships: Co-hosted the media luncheon. 25 media attended, resulting in 30 coverage pieces after the event, with a media value of 5M.

PR& Marketing Assistant

- Fanpage content：Collecting and sharing trending pet video with attractive description, which made the reach rate increased by 20%.
- eDM (graphic design and copy write)：Average unique open rate is 7%. 
- Homemade tutorial video：The overall views are 8 times than other video in fanpage.

呂安文 Winnie Lu’s posts