- SEO and Copywriting: Analyzed the data, optimized targets, and achieved a 153% increase in organic visitors within six months while maintaining most product pages on Page 1. Consistently met monthly KPIs. (Organic visitors include those from Google organic search and other search engines.)
- Content Optimization: Strategized monthly and quarterly content plans, analyzed and predicted outcomes, resulting in a significant 200% increase in email open rate and a 239% increase in LINE channel conversion rate within a year.
- Crowdfunding Campaign Management: Successfully executed several campaigns in TW, establishing SOPs, content templates, and design templates from scratch. Increased the average campaign revenue by approximately 84% - 312% and enhanced work efficiency, saving 25% of working hours per colleague.
- Influencers Collaboration: Developed monthly and quarterly plans, overseeing 30+ influencers, and fostering new collaborations that contributed an additional 10% in revenue every month.
- UI/UX Optimization: Designed and streamlined website flow, reducing the bounce rate from around 85% to 75%. Improved add-to-cart rate and conversion rate by 78%.
- User Data Analysis: Analyzed user behavior and purchase journey, optimized targets and content, and assisted BD and sourcing teams in planning effective business strategies.