Creative thought leader with passion for human insights, understanding what and why people do, and translating this knowledge into strategies to grow business, empower teams, improve peoples' lives and make positive impact on society. My key impact is : Strategic Thought Leadership Competitive Advantage Through Innovation Emotionally Intelligent Leader Diversity and Inclusion Champion Integrating insights into a compelling story, exciting internal and external parties, to drive future of the company and shape the industry landscape. My insight-led strategies proven to turn around $1bn Europe hair care business from decline to consistent growth. Fresh and disruptive thinking to challenge status quo. Created world first global consumer segmentation for for P&G Hair, which became competitive advantage for the company inspiring winning innovation delivering over $100m. Strong leadership and influence with high emotional intelligence. Ability to influence senior leaders with credibility and empathy. Enabling my team to deliver impact with passion-led motivation and focus on their wellbeing. Leveraging my experience as open gay men and a gay dad to improve lives of LGBTQ community. Impacting internally (formal and informal coaching within P&G) as well as externally (insight leader and face of global LQBTQ+ campaign by Pantene) .