Avatar of Iris Chen 陳彥羽.
Iris Chen 陳彥羽
Assistant Manager
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Iris Chen 陳彥羽

Assistant Manager
Digital Marketer adept at employing a variety of digital tools and skilled in strategic thinking. Specialized in marketing data analysis, multi-media report production, interdepartmental and cross-media communication. Expert team coordinator who facilitates progress of projects at every stage.
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DAC_台灣迪艾思股份有限公司
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National Taiwan University
台北市, 台灣

Featured Resume

Last updated on Apr 24th 2024

Professional Background

  • Current status
    Employed
    Ready to interview
  • Profession
    Account Executive
    Digital Marketer
    Marketing Director
  • Fields
    AdTech / MarTech
    Digital
    Marketing / Communications
  • Work experience
    6-10 years (4-6 years relevant)
  • Management
    I've had experience in managing 1-5 people
  • Skills
    Word
    Excel
    PowerPoint
    Meta Ads
    Google Ads
    Google Analytics
    Digital Marketing
    Communication Skills
  • Languages
    Chinese
    Native or Bilingual
    English
    Fluent
    Japanese
    Intermediate
    French
    Beginner
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Not interested in working remotely
  • Desired positions
    Account Manager
  • Desired work locations
    New Taipei City, Taiwan
    Taipei City, Taiwan
  • Freelance
    Non-freelancer

Work Experience

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Media Planning Assistant Manager

Jan 2023 - Present
• Led a team of four from planning to implementation. • Facilitated cross-functional communication for account performance and team coordination. • Managed client service, media planning, account management, and data-driven reporting. • Integrated client website management, product landing page creation, and dashboard development. • Oversaw KOL project proposals and collaborated on advertising material and social media content production.
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Senior Account Executive / Account Executive

Apr 2020 - Dec 2022
2 yrs 9 mos
• Provided client service, managed media planning, and handled account management responsibilities. • Facilitated cross-functional communication to ensure performance control across platforms such as Facebook, Google, and Yahoo. • Conducted performance reporting, including data visualization and data-driven proposals. • Maintained an average monthly media spend exceeding 6 million throughout 2021. Achieved 23% year-over-year revenue growth in 2020 and 19% in 2021.
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Scheduling Operator

Dec 2016 - Apr 2020
3 yrs 5 mos
Responsible for daily program broadcast log creation, integrating program content, promotional resources, and advertisement cue arrangement, while ensuring the accuracy of mirror information and broadcast timings. Created social media posts for American TV shows. Uploaded and managed data on OTT platforms.

Sales Administrator

Grand Dagu Company
Full-time
Jun 2014 - Jun 2016
2 yrs 1 mo
Managed sales, distribution, shipping, and product inspection for OEM products to existing clients in the United States and Europe. Expanded global customer base through online channels and participated in two Hong Kong trade shows to showcase company products and acquire new clients.

Education

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Non-Degree Program (e.g. Coursera certificate)
Bachelor
2010 - 2014
Activities and societies
1. Minister of P.E Department of Student Union in College of Liberal Arts. 2. Member in the department girls’ volleyball team 3. Crew of marketing of NTU DFLL graduate production 2014 [The Blue Room] 4. Actress of DFLL Drama Contest 2011 [Amber]