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謝翊心
Product Management | Digital Marketing
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謝翊心

Product Management | Digital Marketing
Accumulated 4+ years of experience in digital marketing and product management. I'm passionate about delivering product/customer success and maximize business values by leveraging my communication skills, leadership, and growth mindset.
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Far EasTone Telecommunications Co. Ltd.
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Boston University
Taipei, Taiwan

Professional Background

  • Current status
  • Profession
    Marketer
  • Fields
    Internet
  • Work experience
    4-6 years
  • Management
  • Skills
    Product Management
    User Experience
    Business Analysis
    Digital Marketing
    Google Analytics
    Adobe Analytics
    Market Research and Analysis
    Research
    Planning
    ecommerce marketing
    ECommerce
    Mobile Marketing
  • Languages
    Chinese
    Native or Bilingual
    English
    Fluent
  • Highest level of education
    Bachelor

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    Product Management / Digital Marketing
  • Desired work locations
    Taiwan
    Singapore
    Japan
  • Freelance

Work Experience

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MA to Sr. Digital Marketing Specialist (eCommerce)

Jul 2017 - Present
▶ Product Management -Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue. -Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%. -Improved self-care App features and CTA buttons, increasing order volume by 594%. ▶ Digital Marketing -Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store. -Reduced cost on paid media, hitting KPI 118% in movie festival sales event.
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Assistant Brand Marketing Manager

Feb 2016 - May 2017
1 yr 4 mos
-Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO. -Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.
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Marketing Assistant Intern

Jun 2014 - Jul 2015
1 yr 2 mos
-Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees. -Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.

Education

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Non-Degree Program (e.g. Coursera certificate)
Software Product Management
2019 - 2019
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Bachelor’s Degree
Bachelor of Arts in Political Science International Relations Division
2011 - 2016