▶ Product Management -Analyzed A/B test and adopted PDCA cycle to improve shopping flow, resulting in 166% conversion rate and ~3 Million NTD in annual revenue. -Conducted competitive analysis and initiated enhancements, boosting campaign traffic by 88%. -Improved self-care App features and CTA buttons, increasing order volume by 594%. ▶ Digital Marketing -Spearheaded themed monthly campaign from persona, generating over 400K traffic for Digital-Store. -Reduced cost on paid media, hitting KPI 118% in movie festival sales event.

-Proposed IoT retail solutions and marketing plans through brand partnership with SKECHERS and UNIQLO. -Gave out recommendations about over 40 seasonal shoe designs for China brands like XIAOMI and XTEP.

-Organized and chaired social viral plans for Microsoft YouthSpark Program, reaching above 270K people on Facebook and attracting over 460 attendees. -Cooperated with Taipei City Government on 2015 Job Fair and achieved visits 7,074+ and KPI 160%.