【Public Relations Management】 - Planned compelling PR strategies, messages and stories that resonate with press and customers. - Optimized searching engines by press releases that helped customers learn about and discover Aunt Stella easier. - Grew the sales volume YOY 12% during CNY period by building a strong media presence via impactful media, including Apple Daily, UDN, VOGUE, etc. - Sponsored over 10,000 cookies for over 45 hospital during COVID-19, and created PR value worth more than NTD 3 million by holding “Wear Mask for Free Coffee” campaign after government loosen restrictions. - Held O2O donation event during Aunt Stella’s birthday month, cooperated with 18 celebrities on social media, fundraised over $850,000 in two weeks. 【Digital Marketing】 - Produced and managed contents of Aunt Stella’s Facebook and Instagram on a regular basis. - Analyzed Instagram backend data to achieve higher customer preference on soft cookies, resulting in 78% increased sales. - Won the 2nd prize for “The Most Discussed Wedding Giftbox Brand” and “The Most Popular Cross-over Giftbox Brand” - Wrote high-impacted copy for all channels of marketing, including DMs, website, menus, etc. 【Influencer Marketing】 - Increased 330% website traffic and 80% sales by PR gifting. Attained over 70 celebrities’ Instagram posts/stories unboxing during CNY period. - Coordinated with 150+ influencers via multiple social channels for key product launches. 【Global Franchises Assessment Project】 - Assessed various global franchises’ potentials in Taiwan market. - Developed IMC plans with locally relevant adaptions and amplification. - Identified target audience, consumer insights and developed winning consumer strategies.

- Managed administrative logistics of events planning, including contract signing, fee collection, event booking. - Researched and identified key influencers, bloggers for clients to meet marketing goals. Created over 500 posts of user generated content on social media. - Organized contracts for all influencer collaborations, coordinated with the legal team. - Wrote TA media preference report, competitors report and project closing report. - Managed documents such as status reports, checking list, and tracking documents