A brand storyteller provides contents for omni-channel use. Besides, I also planned campaigns for social media and offline events. ▪ Strategic branding communicator: seasonal theme content provider, brochure, POP items, E-commerce channel campaign storyteller. ▪Social media Advertising Planning

Analyzing Data: Competitor Analyzing, Brand Portfolio Analyzing Brand Strategy: Proposal Strategy for Brands Naming and Copy-writing

Managing, operating pop-up stores, e-commerce consumer data builder and providing face to face solutions. ▪Organiser: Manage pop-up stores in Department Store three times during 2018 to 2019 and reach sales objective. ▪Data analyst: Report and track stocks to optimize sales performance ▪Solution provider: Provide face to face and online consumer service, and I achieved£1,500 individual sales a day

Aligning and executing IMC campaigns : advertisements, press conferences, events, especially in the mobile game and FMCG industry. Main Client : ▪ Mobile game companies : So-net Taiwan, Gumi Taiwan, Garena, Gamania ▪ FMCG Company : Lianhwa Foods Corporation ▪ Organiser: I was in charge of an IMC campaign ‘Say Cheese’ for Lianhwa Food Corporation. The campaign included a CSR event, donating Craniofacial foundation, online and offline events. There was a press conference to announce this to the public. Moreover, over 10,000 people participated in the event. ▪ Communicator: internal and external communicator, I bridge clients and third parties(production house, photographer, media agency, etc.) to achieve each project’s goal ▪ Brand Strategist: planning and pitching ▪ Production supervising: TVC, 3D animated, recording, brand Image ▪ Budget Management: planning and execution

Providing creative ideas and making advertisements to increase brand awareness or announce new product releases. Moreover, I have participated in over 30 TVC productions in 2 years (Sep/2015 – Mar/2017) especially in mobile games. ▪ Strategic creative: Script Writing for mobile games, pitching and deliver the idea to clients. ▪Production Supervising: TVC, 3D animated, Recording for TVC & games, Brand Image Shooting.

A brand storyteller provides content for omni-channel. Besides, I also planned campaigns for social media and offline events. ▪ Strategic branding communicator: seasonal theme content provider, brochure, POP items, E-commerce channel campaign storyteller. ▪ Managing social media: Facebook and official website storyteller and execute ▪ Experience Designer: Designing and assisting tea lectures: Introducing Taiwan Oolong and Pu-erh Tea in 13 courses. Moreover, I designed and edited 40 online lectures (podcasts) to provide different brand experiences. ▪ Special Achievement: over 4,000 view rates for online courses ( till Oct 2014 )