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👩🏻‍💻 Data-driven storyteller with experience in financial and marketing industries

🖥 M.S. in Business Analytics degree at the University of Maryland, College Park;  BA in Public Finance from the best business school in Taiwan

📊 Passionate about data science. I’m excited to help companies make the most effective data-driven decisions and actionable plans by visualizing and interpreting data

University of Maryland, College Park

國立臺北大學 National Taipei University

Data Visualization Teaching Assistant

藍翊華  Yi-Hua Lan

• Assisted students in resolving analytical problems using Python, Tableau, and Google Analytics, while preparing engaging course materials
• Mentored students on best practices in data visualization and web analytics for improved business decision-making

•	 Collaborated with multinational companies seeking to set up a new subsidiary in another country by analyzing and determining optimal tax solutions by providing risk analysis using the Deloitte International Tax Source DITS, which resulted in a 80% successful rate 
 •	 Conducted data analysis and visualization on financial conditions using Excel, Tableau and PowerBI for multinational clients and used Excel to provide financial forecasting leading to improved financial performances 
 •	 Prepared - 35 transfer pricing reports for global companies, presented insights and managed the tax risk of intercompany transaction by using Pivot Tables in Excel to waive a 20% tax payment

Deloitte & Touche Taiwan

Tax Consultant

•	 Applied regression models and predictive analysis in R to measure customer behaviors, which improved the efficiency of customer services by 40% 
 •	 Performed data cleaning, testing, and analyses for large financial datasets using Python, and provided proper reporting solution to reduce financial risk 
 •	 Collaborated with a marketing team of six and presented insights based on industry trends and competitive intelligence and provided data-driven recommendations by data visualization in SQL and Tableau, which led to a 15% increase in profit due to new social media promotion

Dunmei Construction Company

Data Analyst

•	 Reviewed, analyzed, and arranged balance sheets, cash flow statements and financial statements for accuracy over two-month period while company experienced a 15% increase in revenue 
 •	 Completed VAT filing and employee reimbursement via Excel to reduce 10% tax payment for company

藍翊華 Yi-Hua Lan’s posts