1 國內、外影片行銷與媒體公關操作企劃,包括新聞稿撰寫、媒體企劃與執行、活動與行銷 策略發想、⼝碑議題操作、宣傳通告安排規劃、公關危機處理等。操作過的影片包括票房破兩億新台幣商業賀歲類型並由豬哥亮、林心如主演的《大囍臨門》、鈕承澤執導的史詩愛情鉅作《軍中樂園》遠征釜⼭山影展、桂綸鎂摘下金⾺馬影后的時代力作《女朋友。男朋友》,到社會類型的動保紀錄片九把刀監製的《⼗二夜》摘下該年紀錄片票房冠軍、藝⽂類型的國際名導蔡明亮電影《郊遊》等。國外影片有枝裕和導演《奇蹟》、威尼斯影帝法斯賓達主演的 《性愛成癮的男人》、碧娜鮑許《PINA》等片。
2 現場/隨片宣傳:電影前製或拍攝期媒體關係經營、⾏銷素材規劃與生產,整體企劃發想
3 藝人(張鈞甯)經紀公關,包括新聞稿發稿與媒體關係維護、整體形象企劃與包裝等。
”The Wonderful Wedding”, “Paradise in Service”, “Gf*Bf”, “Twelve Nights”, “Stray Dogs”,
“I Wish”, “Shame”, “PINA”...etc.
-Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.
-Make execution of all marketing campaigns (for channels & content: TV, event, off-air, digital campaigns).Updating On-Air, Scheduling and Digital Media teams to make sure that everything is going in line with the marketing strategies.
-Arrange for and maximize exposure for movie talents/dubbing talents
-Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
-Build & maintain strong relationships with various local media.
-on-site PR during the film-making.
-Artist agent and PR:Ning Chang