Avatar of 賴盈伶.
賴盈伶
行銷經理 品牌經紀 內容企劃
ProfileResume
Posts
20Connections
Print
Avatar of the user.

賴盈伶

行銷經理 品牌經紀 內容企劃
在行銷公關領域有超過十年經歷;負責行銷關公策略的擬定與操作,包含新聞發稿、廣告投放與媒體採購、線上線下活動暨KOL/KOC策略執行與社群數位媒體策略擬定與操作等。 擅長行銷品牌企劃、媒體公關操作,同時具備社群經營、內容企劃、職人藝人經紀、人員管理培訓、預算控管等能力。 I have over ten years of experience in the field of marketing and public relations. I specialize in marketing, brand planning, and public relations. Additionally, I possess skills in social media management, content planning, artist management, personnel management and training, as well as the ability to plan and execute online and offline events.
聲量音創股份有限公司
Logo of the organization.
Chihlee Institute of Technology
Taipei Metropolitan Area, Taiwan

Featured Resume

Uploaded on Jan 5th 2024

Professional Background

  • Current status
    Unemployed
    Ready to interview
  • Profession
    Marketing Director
    PR Specialist
    Strategic Planning
  • Fields
  • Work experience
    10-15 years (10-15 years relevant)
  • Management
    I've had experience in managing 10-15 people
  • Skills
    Word
    PowerPoint
    Google Drive
    Excel
    Project Management
    Canva
  • Languages
    English
    Intermediate
  • Highest level of education

Job search preferences

  • Desired job type
    Full-time
    Interested in working remotely
  • Desired positions
    品牌宣傳及媒體公關人員、 行銷企劃人員、活動企劃人員、傳播媒體企劃人員
  • Desired work locations
  • Freelance
    Part-time freelancer

Work Experience

Marketing Manager

Jun 2022 - Jul 2023
1 yr 2 mos
Taipei City, Taiwan
全台首座培育音樂幕後人才學院《1500聲量音創學院》行銷經理,負責品牌建立、經營、行銷推廣。包含行銷策略擬定、預算掌控、數位行銷與社群策略擬定、官方自媒體內容企劃 與策略擬定(yt/podcast/ig)、線上線下課程行銷與活動執行;同時負責行銷人員的管理與 培訓。6個月IG官方粉絲頁追蹤數成長75%、12個月成長 120%。 The marketing manager of 1500 Sound Academy Taipei, providing branding, promotions strategy, podcast and social medial strategy. The followers of the official instagram are increased 120% in a year.
Logo of the organization.

Marketing Manager

Jun 2019 - Apr 2022
2 yrs 11 mos
1 公視旗艦計劃影集《天橋上的魔術師》行銷統籌,行銷策略擬定與操作、行銷預算控管、官方自媒體素材內容企劃擬定與操作
 2 電視劇專案《四樓的天堂》媒體統籌,策略擬定與操作。 3 港星杜汶澤品牌「小杜良品」台灣媒體公關統籌,策略擬定與操作。 -The marketing director of the PTS series drama, taiwan’s golden bell-winning “The Magician on the Skywalk”. The PR manager of the PTS series drama, “Heaven on the 4th Floor”. -Provide the publicity and promotions strategy and branding for the products of the brand of the director, Chapman To Man Chak.

Artist agent

Nov 2017 - Jun 2019
1 yr 8 mos
1 藝人經紀 :羅時豐、嚴正嵐 2 Legacy2018鐵漢柔情演唱會-羅時豐台中/台北場,統籌規劃與執行 3 嚴正嵐全新個人專輯「告白」,擔任唱片企劃、巡迴演唱統籌規劃、藝人經紀。 4 廣告代言專案:包括 花王蕾尼亞嚴正嵐代言人、台灣彩券嚴正嵐代言、日本VONO湯品嚴正嵐代言、五洲製藥斯斯感冒羅時豐代言等。 -Artist agent:Daniel D.L Lo、Vera Yen. -Responsible for the first album of artist, Vera Yen, and arrange for the tour mini-concerts including concept creating, tickets selling, merchandise making. -Responsible for the concert of the singer, Daniel D.L Lo, at Legacy 2018. -Celebrity commercial endorsement:Chocolabb、Laurier、Taiwan Lottery Co., Ltd., VONO、UC Pharma Co., Ltd....etc.

Public Relations

Jun 2016 - Nov 2017
1 yr 6 mos
媒體公關統籌 / 數位行銷及社群操作 1 電影專案:媒體統籌,包含媒體議題操作、口碑操作、金馬獎活動統籌與議題操作、數位行銷規劃與操作、藝人與KOL宣傳事項、粉絲頁操作等。包括金馬獎最佳劇情片《血觀 音》、九把刀導演《報告老師!怪怪怪怪物!》、柯震東主演《再見瓦城》、林依晨主演 《我的蛋男情人》
 2 表演藝術媒體宣傳:第六屆『超親密小戲節』行銷宣傳(飛人集社劇團)網路行銷暨社群媒體的議題操作與執行;臉書成長率30%、IG成長率200%。 2017 “The Bold, the Corrupt, and the Beautiful”, “mon mon mon MONSTERS”, 2016 “The Road to Mandalay”, “My Egg Boy” -Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.Support publicity event planning, execution and coordination. 
 -Arrange for and maximize exposure for movie talents/dubbing talents
 -Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
 -Build & maintain strong relationships with various local media.

Special Assistant of chairman

Apr 2015 - Apr 2016
1 yr 1 mo
1 協助處理與安排董事長兼導演鈕承澤相關行程、會議等工作事項。 2 對外媒體公關聯繫與應對、藝人經紀等相關工作事項、其他行政庶務。 3 參與電影案子前期製作會議、劇本會議、場勘、以及相關連絡與企劃事項。
 4 公司開發業務項目規劃、執行與評估。 -Arrange and participate in the schedule of the director, Doze Niu. 
 -Responsible for build & maintain relationships with local media. -Participate in film project development. Assist in cross-departmental communication and meetings.
Logo of the organization.

Public Relations Assistant Manager

Nov 2011 - Mar 2015
3 yrs 5 mos
1 國內、外影片行銷與媒體公關操作企劃,包括新聞稿撰寫、媒體企劃與執行、活動與行銷 策略發想、⼝碑議題操作、宣傳通告安排規劃、公關危機處理等。操作過的影片包括票房破兩億新台幣商業賀歲類型並由豬哥亮、林心如主演的《大囍臨門》、鈕承澤執導的史詩愛情鉅作《軍中樂園》遠征釜⼭山影展、桂綸鎂摘下金⾺馬影后的時代力作《女朋友。男朋友》,到社會類型的動保紀錄片九把刀監製的《⼗二夜》摘下該年紀錄片票房冠軍、藝⽂類型的國際名導蔡明亮電影《郊遊》等。國外影片有枝裕和導演《奇蹟》、威尼斯影帝法斯賓達主演的 《性愛成癮的男人》、碧娜鮑許《PINA》等片。
 2 現場/隨片宣傳:電影前製或拍攝期媒體關係經營、⾏銷素材規劃與生產,整體企劃發想
 3 藝人(張鈞甯)經紀公關,包括新聞稿發稿與媒體關係維護、整體形象企劃與包裝等。 ”The Wonderful Wedding”, “Paradise in Service”, “Gf*Bf”, “Twelve Nights”, “Stray Dogs”, “I Wish”, “Shame”, “PINA”...etc.
 
 -Responsible for PR strategy localization and execution (pitching, press release write ups) and publicity/news exposure report submission.
 -Make execution of all marketing campaigns (for channels & content: TV, event, off-air, digital campaigns).Updating On-Air, Scheduling and Digital Media teams to make sure that everything is going in line with the marketing strategies.
 -Arrange for and maximize exposure for movie talents/dubbing talents
 -Media tie-in promotion: Aim at targeted media to initiate tie-ins, and screenings if necessary, to further enhance and reinforce media publicity mileage apart from the normal publicity generated.
 -Build & maintain strong relationships with various local media.
 -on-site PR during the film-making.
 -Artist agent and PR:Ning Chang

Assistant Manager

Aug 2006 - Jul 2011
5 yrs 0 mos
1 國內影展字幕製作與投影總統籌,金馬影展、台北電影節、高雄電影節等。工作內容包括人事管理與教育訓練(10-20人不等)、現場機器架設與維護、危機事項處理等。
 2 影片企劃,紀錄片《索瑪花開的季節》、政府觀光宣導短片《就是愛北縣》、《高雄世運主場館工程紀錄影片》等。 -Responsible for subtitle creation and projection for various film festivals including Taipei Golden Horse festival, Taipei film festival, Kaohsiung film festival... as well in-house human resource management, new employee orientation and on-set operation.

Education

Logo of the organization.
應用英文
2003 - 2005