1. Responsible for the UX of company’s product(online betting website)design/ enhancement and providing technical supports to new projects.
2. Establish UI flows, generate wireframes and build up prototypes.
3. Perform Usability Testing or AB Testing to enhance user experiences and UI flows.
4. Collaborate with Product Managers/ Business Analyst/ UI designers/ R&D Engineers/ QA Engineers to come out appropriate products or features.
5. Implement Persona/ User-Centered Development(UCD)/ Design Thinking to generate possible user insights/ trends to the market.
6. Transfer the user needs to create information architecture and user interaction design.
7. Perform competitor analysis to draft possible functions to attract users.