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A visual communication specialist with background and experience 
 in Art Direction, Brand Development, Creative Strategy, Print Design, 
 Social Media Content and Management, Illustration, Visual Design, 
 Digital and Marketing Communications, and Animation and Video 
 Production.

University of the Philippines

Content Strategist and Design Consultant

Ysa Calinawan

Consultant for Johnson and Johnson International APAC 
 
 Collaborates with subject-matter experts to analyze and develop content for communications; and instructional design and training materials for trainers and end-users. 
 
 Gives strategic and creative inputs to disseminate information, and optimize the learning of end-users. 
 
 Implements creative direction across marketing materials, channels, and media.

. Provided support and assistance to all of the organization's programs, marketing, fundraising, and internal communication needs. Which include but not limited to planning, development, and implementation of Communication objectives and strategies of units' programs and campaigns. 
 
 . Developed and produced multimedia materials for instructional, educational, and communication IEC used in both print and digital. These include but not 
 limited to 
 - Digital Communications Materials 
 - Individual Donor Program Acquisition and Retention Materials 
 - Corporate Communication and Donor Care Materials 
 - 
 
 Program and Project Materials 
 - Media and PR Materials 
 - Event Collateral Materials 
 - UX/UI design for Website and e-commerce 
 - Merchandise and product designs 
 - Special brochures and information packets for Major Gift Donors and 
 stakeholders; and 
 
 		 
 - other internal organization needs. 
 
 . Provided assistance on the management of social media platforms and 
 accounts 
 
 . Served as the brand gatekeeper of the World Wide Fund for Nature WWF . 
 
 . Managed a pool of design volunteers and production teams that contributed to the organization.

Visual Communications Officer

. Translated project and campaign objectives into creative executions. 
 . Created and developed branding and its guidelines for the company's 
 business units and departments. 
 . Produced internal and external creative and marketing communication 
 materials in digital and print such as : Digital and Social Media Communications 
 Materials; Corporate Communication Materials; Program and Project Materials 
 Event Collateral Materials; UX/UI design for customer care and service mobile app; and In-store design and collaterals. 
 . Ensured all output of materials are correct and reflects the company's brand from proofing to production. 
 
 Works Of Heart

Power Mac Center

Marketing Communications Creative

Developed and produced print and web design materials for impact-driven and mission-based organization's and foundations. 
 
 Philippine Collegian

Senior Designer

NCR - National Capital Region, Philippines 
 . Conceptualized and provided editorial design and illustrations to the weekly publication 
 . Supervised the graphics section that consists of illustrators, photographers, layout artists 
 . Oversaw and approved all graphic-related material published 
 
 
 . Part of the editorial board in decision-making responsibilities for the publication such as logistics, printing, and overall management.

Illustrator and Graphics Editor

Documented events. Produced both web and print materials for the Election 
 Campaign of the partylist.

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