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馬鳴遠
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馬鳴遠
5年以上廣告媒體經驗,熟悉Online及Offline媒體推廣。 客觀、邏輯式的觀察數據,找出數據背後的價值所在。 擅長跨部門溝通,及於有限時間內達成目標。 個性積極,責任感強,設定目標會盡全力達成。 客群分析、活動企劃&執行、媒體採購及切角規劃等
麗儀服飾實業股份有限公司
明新科技大學
台灣新北市土城區新北市
Professional Background
Current status
Unemployed
Profession
Marketing Strategy Planner
・
Project Management
・
Strategic Planning
Fields
Digital
・
Marketing / Communications
・
Advertising
Work experience
6-10 years
Management
Skills
Word
Excel
PowerPoint
TOEIC
Google Analytics
Highest level of education
Bachelor
Job search preferences
Desired job type
Full-time
・
Interested in working remotely
Desired positions
媒體採購人員
Desired work locations
Taipei, Taiwan
Freelance
Non-freelancer
Work Experience
行銷企劃
麗儀服飾實業股份有限公司
・
Full-time
Sep 2020
-
Aug 2021
・
1 yr 0 mos
1.規劃通路活動及安排廣宣策略。 2.新品上市宣傳策略規劃及文案撰寫。 3.媒體雜誌宣傳及新聞稿撰寫等相關事務. 4.規劃與實行 SEO策略。 5.評估與分析網站數據,挖掘成長線索。 6.Facebook國內廣告策略投放。 7.Google Analytics報表分析。 8.KOL & 部落格 商談合作。 9.分析現有顧客並發展客戶維繫方案。 10.Line Office Account 經營。
媒體企劃人員
奇宏策略媒體有限公司
Feb 2020
-
Aug 2020
・
7 mos
1. 確立消費目標群及廣告活動的媒體目標。 2. 代理委託商選擇目標群所接觸的媒體,以求達到最大的媒體效果。 3. 提出媒體企畫案,配合預算的多寡做事前的媒體效果評估。 4. 進行媒體評估分析、趨勢報告及媒體研究。 5. 預算控管及廣告優化。 6. 傳統媒體及數位媒體應用。 7. KOL洽談及執行。 8. 新媒體瞭解及評估效益。 9. 確認客戶需求,選擇效益最佳化的媒體組合
業務主任
潮網科技
Sep 2019
-
Feb 2020
・
6 mos
1. 訪問預期客戶,說明本身操作FB、Google所能提供的優勢。 2. 依據客戶需要及經費多寡商定能獲最佳效果之廣告媒體。 3. 出示廣告樣品設計、提供插圖、畫面或文字,並依客戶需求製作廣告。 4. 訂定契約,收取帳款。 5. 代收廣告費並轉交予廣告媒體。 6. 瞭解各類網路廣告媒體,並代為銷售予客戶 7. KOL洽談及合作
AE副理
宣揚廣告有限公司
Aug 2014
-
May 2019
・
4 yrs 10 mos
承攬客戶之戶外廣告(公車、捷運..等) 曾單月交出200萬以上業績,年度千萬業績 佔單年度全公司40%營業額 合作客戶:摩曼頓、Owndays、天堂M、花王、Playstation、環球影業、Skechers....等
執行企劃
動力整合行銷
Aug 2013
-
Feb 2014
・
7 mos
負責專案進度控管、時程規劃、顧客/廠商端連繫、活動事前規劃、活動現場執行…等工作 曾參與活動執執:長榮航太尾牙、第十四屆金手指網路獎、全國標準化獎頒獎典禮、馬祖旅遊記者會...等
Education
明新科技大學
Bachelor of Business Administration (BBA)
・
休閒管理
2008 - 2012