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A creative and collaborative digital 
 marketing with over 3 years of 
 experience. Expert in driving growth and 
 raising brand awareness through 
 customer-centric campaign strategies. 
 Specializes in cross-channel marketing, 
 digital communication, and social media 
 management. With the profession 
 learned in journalism & communication, I 
 conducted over 10+ editorial coverages 
 to drive the awareness of diverse topics 
 including edgy products, environmental 
 protection, etc.

Fu Jen Catholic University

PR Executive

林鈺庭

GUCCI

- Contact the media and confirm more than 10 
 fashion magazines cover shootings and fashion well 
 shootings. 
 - Arrange and communicate with more than 3 or 
 more series of products in the advertorial. 
 - Arrange and plan KOL-related activities, seeding, 
 and cooperative promotion. The highest sales rate 
 during that period was over 76%. 
 - Develop ideas and hold various large-scale events 
 High jewelry event, New collection's presentation, 
 new series publishing activities, etc.

- Assisted in 4+ new season press release events by 
 searching and booking the event venues. 
 - Dedicated to increasing the engagement with 
 current VIPs and boosting the awareness between 
 VIP community by arranging the VIC seasonal events 
 with DIY experts. 
 - Collaborated with senior PR specialist with PR daily 
 administration job including product packing and 
 delivery.

LOEWE

PR Assistant

- Monitored and collected 15+ trendy online and 
 social media exposures daily including COOL, 
 KEDEEN.com, and Hypebeast 
 - Conducted Off-White Taiwan editorial return 
 monthly for brand awareness tracking and analysis. 
 PROFESSIONAL

林鈺庭’s posts