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YUWEN CHENG
The graduate of marketing and management, seeking opportunities to gain experience with communicated and organizational skills. I’m a hardworking person and I always put my heart into my job. I wish to extend my knowledge I have learned as well as apply my experiences to the future job.
Snowl Logistics
The University of Sheffield
Taipei City, Taiwan
Professional Background
- Current status
- ProfessionAccount Manager
- FieldsPublic Relations
- Work experience2-4 years
- Management
- Skills
- Highest level of educationMaster
Job search preferences
- Desired job typeFull-time・Interested in working remotely
- Desired positionsAccount Executive
- Desired work locations
- Freelance
Work Experience
Marketing Assistant
1. 協助社群網站內文撰寫以及品牌推廣的創意發想
2. 使用Facebook 廣告受眾洞察報告追蹤廣告成效
3. 負責與社群網路影響者溝通聯繫，尋找異業合作
4. 使用 LinkedIn 平台搜集潛在客戶資料，針對目標客群進行內文撰寫調查與競爭對手的優勢策略．
將能根據在英國企業下所學之 LinkedIn B2B行銷策略以應用於精準的內容行銷上，並能在工作互動中，分享外國企業的
品牌推廣案例以供學習並將其缺點以作警惕．
Education
Master’s Degree
・
International Marketing and ManagementActivities and societies
-當代行銷實務：精品行銷，永續行銷，城市行銷
-國際商業策略：分析世界知名連鎖店進軍不同國家的策略模式
-消費者行為：Hofstede's cultural dimensions theory，弗洛伊德三人格
Bachelor’s Degree
・
生物事業管理學系Activities and societies
-公關長 國立嘉義大學學生自治會 2013 /10 - 2015 /06
Facebook粉絲專頁經營，活動推廣規劃與執行，負責聯繫活動藝人與對外溝通.
將能有效規劃品牌的社群內容，並且沈穩的與媒體關係者溝通與協調．同時以其習得
之領導與組織力應用於未來團隊合作中．
-活動總召 -名人講座
活動企劃提案與執行，成功邀請文學廖鴻基作家到校演講
將能更有技巧的與媒體或活動代言人溝通，並且對於聯繫模式有初步認識，在未來能
更有效率的成功邀約名人．
-公關宣傳- 嘉義大學迎新演唱會
活動宣傳規劃，Facebook活動專頁經營，接待與聯繫演唱會歌手
將能在推廣企劃中，融入此次宣傳成功的因素，使策劃案更為成功，同時聯繫媒體與
藝人時，更能有條不紊的表達需求進而成功邀請．
-活動長 國立嘉義大學農藝志工隊 2014 /10 - 2015 /4
撰寫與提案營隊活動企劃，掌握活動當天流程與處理突發狀況
將能以創意思維替未來企劃添加吸睛的元素，能夠做好預備方案以即時應對緊急狀
況．