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李凌君
2022母親節檔期
2022母親節檔期
2022母親節檔期
By
李凌君
規劃師
・
Taipei City, Taiwan
Connect
2022年母親節線上線下特惠組企劃
整合線上(momo與品牌官方)線下(各大專櫃美妝)特惠組收納,讓User可以依需求查詢
整合線上線下通路,以及用百貨樓層的概念,將1樓設定為品牌樓層;2樓設定為產品類別樓層;3樓則為經典明星商品;4樓為兌換紀念品樓層 -線上通路:與momo及美妝保養品牌官方EC合作 -線下通路:@cosme database 1樓品牌樓層:此為品牌忠誠者樓層,可以直接篩選喜愛的品牌瀏覽特惠組,可進行導購或是線下通路查詢 2樓產品類別樓層:此為日常需求目標樓層,可以直接篩選化妝水、精華液...等類別來查詢各大品牌相關的特惠組,可進行導購或是線下通路查詢 3樓明星產品樓層:此為推薦與Branding樓層,主推@cosme得賞產品、以及近期上市的新品,提供給喜歡跟風的使用者,可進行導購或是線下通路查詢 4樓兌換紀念品樓層:以兌換媽媽微笑做為概念,製作梗圖送給媽媽 負責內容: - 利用figma拉出Mockup、ppt製作溝通文件 - 安排專案時程,與IT、設計部門溝通協調 - 站內曝光導線規劃 - 站外SNS曝光時程與內容安排 - GA進行成效追蹤 活動期間:2022.03.23-05.08 成效:近50,000PV、近3,000個導購click
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李凌君
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Published: May 27th 2022
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