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質感收納用品台灣群募專案
質感收納用品台灣群募專案
資深行銷企劃
・
Taipei City, Taiwan
負責統籌募資專案、人力調配、內外部聯繫、進度追蹤管理。
執行項目：
1. 產品定位
2. 市場分析
3. 募資頁面架構規劃
4. 募資影片拍攝企劃
5. 募資前中後期整合行銷策略規劃
6. 廣告投放素材規劃、預算控管、效益評估
7. 新聞議題發想與新聞稿撰寫、媒體監控
募資成績：
獲得1,008位贊助者支持，總募資金額近200萬台幣，達成率1859%
募資頁面：
https://www.zeczec.com/projects/ZENLET-The-Rack
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