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Anchi H
聊天機器人之頭像個性對電子商務使用者感受與行為之影響
聊天機器人之頭像個性對電子商務使用者感受與行為之影響
聊天機器人之頭像個性對電子商務使用者感受與行為之影響
By
Anchi H
・
New Taipei City, Taiwan
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因電子商務的發展,讓人們對聊天機器人產生興趣,隨著聊天機器人的服務逐漸普及,我們該如何增加使用者信任進而有效地完成服務?近年來許多研究提及個性對於人們與聊天機器人之間互動時的重要性及影響,但主要探討對話內容所產生的影響,較少將聊天機器人的頭像一併考量進去。 人們會對電腦進行社交互動,不只將電腦當作工具,也會有信任關係,人機信任是使用者對於人工智能輔助的建議、行動及推薦的信心,並願意採取行動的程度。 因此具有不同頭像個性的聊天機器人是否能讓參與者感受到足夠的信任及影響行為呢?
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Anchi H
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Publicado: nov 5º 2019
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