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Portfolios
鄭羽涵
會員CRM經營與執行
會員CRM經營與執行
會員CRM經營與執行
By
鄭羽涵
(MyMusic,台灣大哥大子公司)台灣酷樂時代股份有限公司_資深產品管理專員
・
Taiwan Province, Taiwan
Connect
會員
CRM經營與執行
會員CRM經營
建置系統信,使會員行為完善,資料補齊率高達15%
建置邀請碼系統,使各項活動皆可沿用此專屬代碼
區分公司八百萬位會員的活躍情況,提供不同EDM內容
驗證中心
首創會員卡分級制度,
使1.7%以上會員完成資料補齊
以利快速開發各式活動,僅需製作一行銷頁面,將所有會員導入驗證中心參與活動即可
大幅降低開發活動之成本
網站連結:
https://event.1111.com.tw/event22/2022membercard/
主責全公司八百萬為會員的復育計畫,以系統信建置與CRM模型分眾全會員,為公司帶來15%以上的用戶資料復育
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鄭羽涵
Connect
Published: Jun 12th 2022
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會員CRM經營
會員分級制度
網站企劃
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