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鄭羽琪
借勢行銷/話題行銷/內容行銷:利用「跟風」推廣適合的內容
借勢行銷/話題行銷/內容行銷:利用「跟風」推廣適合的內容
借勢行銷/話題行銷/內容行銷:利用「跟風」推廣適合的內容
By
鄭羽琪
文字工作者
・
Taipei City, Taiwan
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一芳水果茶爭議爆發後,在網路上引起話題,利用話題熱度撰寫社群文案、進行內容行銷,並調整文章標題,吸引讀者。 【貼文連結】https://reurl.cc/vn7Gak 【原文標題】台北超乎想像潮美蔬果汁!不藏私大公開 【調整標題】不只一芳水果茶,台灣還有更多潮美蔬果汁!3家高質感獨立小店必喝 【貼文文案】 一夜之間,#一芳水果茶 因在微博公告 「堅決維護一國兩制,堅決反對暴力罷工!」 變成網友口中的 #一中水果茶、#一果兩汁 又因部分台灣加盟店發聲明,不認同香港代理商的聲明,變成 #一芳各表 的局面🤔🤔🤔 網友一下說要抵制,一下又說部分門市可以繼續喝,一芳來一芳去,台灣還有更多美美又好喝的果汁可以喝啊!直接挑好三家給你了: 【延伸閱讀】解析「一國兩制」密碼:http://bit.ly/2yGSKRj #一國兩制 #中國 #香港 #三罷 #香港罷工 #飲料店 #蔬果汁
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鄭羽琪
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Published: 10월 19일 2019
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話題行銷
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