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王伊伶
網鈺數位科技 即時籃球新聞賽事 動網APP
網鈺數位科技 即時籃球新聞賽事 動網APP
網鈺數位科技 即時籃球新聞賽事 動網APP
By
王伊伶
UI/UX designer
・
New Taipei City, Taiwan
Connect
●客戶名稱 網鈺數位科技有限公司 WangYu Digital Technology INC. ●此案擔任角色 UI Designer ●公司背景說明 網鈺數位科技為知名創意內容網站「卡提諾論壇」行銷業務總代理,擁有多領域多個平台達到全方面網路資源曝光,擅長創造網路時事議題、流量以達到多元營收。 ●設計改善目標 前身為全台知名籃球新聞賽事網站的動網Dongtw,為增加使用者黏著度故開發多平台以期推廣使用者。 【執行專案遭遇什麼困難】 動網網站本身已有固定使用群眾,雖其透過行銷宣傳等活動宣傳動網APP,還是難以改變使用者固有習慣在網站上瀏覽資訊。 【如何解決】 為求增加使用便捷將四大功能設置在Navigation功能列:新聞、比分、數據、設定,並增設在移動裝置上使用時以使用者出發點的便捷手勢。 【結論:產品後期狀況】 動網為知名籃球新聞網站,有其固定使用群眾,在一眾籃球資訊網站中具有一定指標性。為求增加使用者黏著度故開發WEB APP,其內容和功能幾乎與網站無意僅增加了些許APP手勢,在與RWD網站無太多差異下APP難以突出其優點,卻徒增維護運營成本。(動網因公司政策導向已於2020年結束運營)
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王伊伶
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Published: Feb 22nd 2023
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