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林雨徵
肯德基 翹翹薯 包裝設計
肯德基 翹翹薯 包裝設計
肯德基 翹翹薯 包裝設計
By
林雨徵
UI/UX 設計師
・
Taoyuan, Taoyuan District, Taoyuan City, Taiwan
Connect
此為台灣肯德基2019年的新產品,使用了整顆新鮮馬鈴薯去皮厚切,製成獨特的捲翹豐厚造型,吃一口就可以感受外酥內鬆軟的綿密口感,包裝希望能強調『翹翹薯』的捲翹與豐厚的造型,並帶動打卡風潮,所以用可愛的爺爺形象並將翹翹薯的形狀合成變成肯德基爺爺的髮型。 盒子一面是爺爺裝可愛露出期望的表情『趕快來吃喔』:另一面為較低的一面,為取用薯條的一面,刻意在盒子上僅讓爺爺露出部分頭髮,在薯條裝滿時會補上上方頭髮,在顧客食用時,配合爺爺逗趣的表情,像是爺爺說:『啊~!頭髮被拔掉啦~!』。
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林雨徵
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Published: Apr 27th 2021
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