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Lynde Wang
統計分析與市場研究專題 ─《 消費者對蔬食態度及消費行為調查 》
統計分析與市場研究專題 ─《 消費者對蔬食態度及消費行為調查 》
統計分析與市場研究專題 ─《 消費者對蔬食態度及消費行為調查 》
By
Lynde Wang
Account Executive
・
Taipei City, Taiwan
Connect
《 消費者對蔬食態度及消費行為調查 》 大學統計分析與市場研究課程的專題研究,與6位成員於5個月期間共同執行完成。自主題訂定、環境分析、問卷設計、以SPSS統計軟體進行數據統計分析,至後續應用數據的行銷企劃發想與活動執行細節。 這次專題中,我獲得滿載的市場統計知識,與團隊成員或組與組間的問答討論、系統軟體操作、策略企劃經驗,培養了我理性邏輯思考力、洞察力、溝通力、合作力、企劃力。 體認數據分析與佐證的重要性,掌握與洞察數據趨勢,用以進行後續具實際落地性的策略發想和執行,無論應用於日常生活或市場行銷研究等,都極其實用。
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Lynde Wang
Connect
Published: Jan 14th 2023
58
5
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VMware Horizon
SPSS
數據分析
市場研究調查
消費者行為
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