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Lynde Wang
論文 — 以期望確認理論探討VTuber角色吸引力、直播視聽體驗、直播互動...
論文 — 以期望確認理論探討VTuber角色吸引力、直播視聽體驗、直播互動行為影響忠誠度後續行為研究
論文 — 以期望確認理論探討VTuber角色吸引力、直播視聽體驗、直播互動行為影響忠誠度後續行為研究
By
Lynde Wang
Account Executive
・
Taipei City, Taiwan
Connect
《 以期望確認理論探討VTuber角色吸引力、直播視聽體驗、直播互動行為影響忠誠度後續行為研究 》 研究主題為VTuber,一項結合技術與流行的新興產業,具高商業價值。 以期望確認理論為基礎架構分析觀眾於VTuber之角色吸引力、直播視聽體驗、直播互動行為的期望確認程度如何形成直播觀看者的滿意度與忠誠度,進而影響粉絲社群對VTuber發展出不同的行為關係之研究。 研究結果量化分析階段,使用SPSS統計軟體,經敘述性統計分析、信度、相關、迴歸分析,8個假設驗證結果中,得出7個成立,1個不成立。 此學術論文研究為大學畢業製作專題,由系教授專業指導,自身擔任組長,於近10個月的時程,與5位成員們共同完成初始主題提案、研究架構擬定、探討文獻理論、建構假設,至發放問卷、研究分析操作、統計結果呈現、結論建議。 更佳的翻閱搜尋精準文獻資源,提升溝通合作力、中文修辭撰寫能力、文書軟體編輯能力、統計軟體操作能力、簡報表達力。
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Lynde Wang
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Published: Jun 20th 2023
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