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林宗翰
康捷牙醫診所CIS設計
康捷牙醫診所CIS設計
康捷牙醫診所CIS設計
By
林宗翰
Sr. Engineer
・
New Taipei City, Taiwan
Connect
簡述: 鴻海集團之康捷牙醫診所, 完整參與整套企業識別系統的建立,在其中擔任平面設計師。 LOGO設計理念: 診所名稱「Sunny Health」為根據,選擇橘紅色作為我 們設計的主色,利用暖色系的視覺印象,反射性地破除對牙科診所冰冷的刻板印象。 從牙齒標準形狀起始,加以無機化,成了對稱的倒梯形。 使整個圖案意向是穩定的、嚴謹地令人感到放心。 將圖案等比例縮小重疊,配合橘紅色漸層加強與陽光之間的聯想,並造成陽光光暈的效果。 將所有銳角鈍角化成圓角,柔軟了四角形視覺上的壓迫感。 圖案中心是一顆左右對稱的牙齒,點出診所的專業, 並透過牙根的夾角,延伸出一條單點透視的通道, 使圖案跳脫二維平面,成了具有立體空間感的設計。 透過上述空間感營造設計, 將觀者視覺外圍光暈向內引導至設計中心。
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林宗翰
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公開されました: 2月 1日 2020
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