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王君茹
iFans愛粉絲-臉書粉專大數據排行
iFans愛粉絲-臉書粉專大數據排行
iFans愛粉絲-臉書粉專大數據排行
By
王君茹
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Taoyuan City, Taiwan
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系統介紹:Facebook是台灣人主要使用的社群平台,每月上線人數高達1500萬,且各類型粉絲專頁更是超過70萬個。 網紅行銷是現在熱門行銷方式,舉例來說,洗髮精品牌「海倫仙度絲」找了網紅「這群人」作為產品代言人,「這群人」改編流行音樂上傳至FB,以詼諧的方式帶出產品主打特色,吸引192萬人次點擊觀看。兩者合作的代言在網路上引起討論,其他品牌主也想趁勢搭上網紅行銷的熱潮,卻不知道該如何快速找出形象符合自身品牌的網紅;海倫仙度絲與「這群人」也面臨一個問題,即使創造出了高流量,卻難以立即知道為彼此創造了多少的互動效益、在同類型粉絲專頁內的討論度等。 我們也發現,FB粉絲並不容易接受到自己訂閱的粉絲專頁訊息,每次要追蹤某個主題的資訊都要主動搜尋多個粉絲專頁,無法一目了然關注某議題的所有粉絲專頁、最熱門的議題。 透過我們iFans粉絲專頁系統,企業能夠節省時間成本,使用自動推薦功能迅速找出符合公司形象的公眾人物;粉絲團小編也能從統計數據中看出自身粉絲團的經營狀況,透過數據圖表知道該如何改變自己的發文方式以達到吸引更多粉絲關注的效果;一般的社群民眾也能從我們所提供的專頁排行榜中看出各類別的粉絲專頁排名,達到三贏的局面。 我們是iFans愛粉絲,粉專最好的Friends。 主要功能: 1.擷取 Facebook 各類型粉絲專頁動態資料,並解析成關鍵字 2.一目了然各類型的粉絲專頁排行榜 3.各粉絲專頁數據分析報表,並可進行績效PK 4.自動推薦且分類形象標籤,協助品牌主快速找到符合自己品牌形象的代言人 5.通知粉絲專頁經營者適合發文的時段 6.熱門時事議題 7.資料視覺化 使用技術:Facebook Graph API、Python、PHP、JavaScript 等.. 影片介紹https://www.youtube.com/watch?v=9KsNIa4tsyQ
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王君茹
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Published: 7월 8일 2019
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JavaScript
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