The audience is targeting the macbook pro users who have limited outlet for multiple devices. The brand images wants to emphasize the simplicity and functionality. Using different shades of color tones to give more energy to this brand.
產品本身是針對 Macbook Pro 的使用者,年齡層大約20-55上下而設計的。所以形象設計也是走簡潔並強調功能性,用不同的顏色去營造活潑的氛圍,以吸引年輕族群