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NEWSTEP會員經營
NEWSTEP會員經營
數據分析師
・
Taiwan Province, Taiwan
專案目標:提升NEWSTEP平台線上業績(百貨零售產業)
執行策略:
1.透過數據將會員分群不同屬性經營，並增加接觸渠道增加轉換率，有效增加舊客的購物轉換率
2.Google廣告策略更動與FB素材並優化目標族群與文案成果
※作品集僅呈現部分內容，詳細內容可於面試提供
執行策略:
1.透過數據會員分群經營，並增加接觸渠道並驗證
2.廣告素材與目標族群優化
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