Product Operations

Here are some examples of my experience in product operations.

I divide them into two parts:

Part I - Art and Designed Products

Part II - Content Products

Part I. Art and Designed Products

Example 01: Cultural and Creative Products - Dunhuang Inspiration

It was a project for Dunhuang Inspiration, a company located in Dunhuang city, China. The company targeted the Dunhuang tourism market and sold wide-ranging products, such as bags, tea packs, mugs, umbrella, and others.

Our company was responsible for producing cultural and creative products that had practical use and embodied artistic elements of the art of Dunhuang murals.

My Tasks:

Communicated with clients to understand their needs. Proposed our designing ideas to clients.
Led a team of 3-5 people to execute the project.
Partnered with production teams. Supervised the production process, from creating samples to mass production, inventory and transportation.

Example 02: Limited Edition of Prints of Artworks

Our company worked with our signed artist and an art printing manufacturer to release limited edition of prints of artworks.

In this project, we selected a series of 20 paintings from our artist, used different printmaking techniques, and produced limited edition of prints.

My Tasks:

Worked with leadership and the artist to select the artworks and choose effective printmaking techniques.
Supported the printing manufacturer, supervised the process of the prints, and ensured the quality of the printings.
Assisted in planning marketing strategies and campaigns to sell the limited edition of prints.

Part II. Content Products

Example 01: Exhibition Catalogues

I participated in the release of the following exhibition catalogues:

Everlasting Beautify of Dunhuang Exhibition (2014-2019)
Tibetan Tang-Ka Exhibition (2017)
Dunhuang Mineral-Pigment Art Exhibition (2017)
Silk Road Pearl Exhibition (2016)
Revisiting the Silk Road Photography Exhibition (2014)

My Tasks:

Edited copywriting.
Assisted catalogue designer in gathering visual contents and brainstorm the theme visuals.
Partnered with printing manufacturer and designer to ensure the quality of colors, typesetting, and prints.

Example 02: Online Creative Content

I managed online community on social media (such as WeChat, LINE, and FaceBook) and the official website.

I was also in charge of content marketing and content creation for these platforms.

My Tasks:

Created content for social media, including posts, newsletters, exhibition reports, and advertising.
Wrote and edited 300+ posts during 5 years of management.
designed visuals (e.g. posters, logo, pictures, and others.)

Social Media Content:

WeChat official account ID: xinhuo_art (company: Succession Art and Culture Co., Ltd.)
LINE official account link: https://lin.ee/8t0IBF7 (company: Andrew's Happiness Hub)