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詹潔心
【Project Owner】展覽規劃與執行 Chinaplas 2018...
【Project Owner】展覽規劃與執行 Chinaplas 2018~2020
【Project Owner】展覽規劃與執行 Chinaplas 2018~2020
By
詹潔心
行銷專員 @ 科盛科技股份有限公司
・
Taiwan
Connect
專案介紹: 此為亞洲最大的塑橡膠界展覽,舉辦至今已有30年的歷史。短短四天的展覽參觀人潮卻高達18萬人次,參展商、展會面積、參觀人潮逐年增長中。 專案內容: 1. 前期 - 參展報名、攤位大小協商、攤位設計比稿與溝通、攤位主題/亮點/活動規劃、參展內容討論、行銷物品製作(影片/贈品/型錄等)、行銷曝光(微信公眾號發佈/電子報行銷)、與橡塑產業媒體或論談合作,增加曝光機會 2. 中期 - 攤位施工確認、攤位活動執行、突發狀況處理、與大會協商溝通、潛客名單管理 3. 後期 - 參展效益評估、CRM(Salesforce)
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詹潔心
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Published: Apr 7th 2020
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