Ideas matter. As a business leader and entrepreneur, it’s essential to generate as many ideas as possible.

Here are some ways to generate new business ideas.

Step #1: Brainstorm

Creative brainstorming is a method of problem-solving that includes brainstorming ideas and then testing the idea with others. Brainstorming requires being open to new ideas and willing to discard old ones without judgment, which can be a challenging process when working.

Step #2: Filter Winning Ideas

Once you’ve brainstormed ideas, you can filter them using a SWOT analysis. The SWOT analysis is a popular tool for evaluating and analyzing ideas. Here are some examples of how this thinking framework can use it to evaluate ideas:

• It helps a brainstorming group focus on the most important ideas, like strengths and weaknesses.
• It helps a brainstorming group find opportunities that may be overlooked, as well as threats that may arise.
• It helps you create a clear path to take action on your idea and move it forward in the right direction.

Read more here.