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莊欣儒 Wendy Chuang
USC VI Redesign | 實踐大學品牌識別更新
USC VI Redesign | 實踐大學品牌識別更新
USC VI Redesign | 實踐大學品牌識別更新
By
莊欣儒 Wendy Chuang
內 / 外場 @ Custumice Cafe
・
Taipei City, Taiwan
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實踐大學以設計相關科系及校園內的混凝土式建築聞名,因此許多人對於實踐大學的印象為「設計感強烈、新穎、具有創造力」,然而實踐大學也是一 個文化深植得學校,創辦人以「實踐」命名,乃是闡揚王陽明先生所提倡之知行合一、即知即行之生活哲學。基於上述特徵,在設計策略上設定的目標 為:視覺上呈現前衛的設計感,並在細節中加入「文化」特徵。 由於實踐大學的建築是眾多人對於此學校「具有設計感」的主要原因之一,因此在輔助圖形上以校園內著名的建築外觀簡化而成,應用於延伸項目及海 報中。標準色以黑白搭配非常亮眼的黃色,來呈現實踐大學簡約卻吸引人的校園風氣,同時將原先物件外觀的尖角轉化為圓角,講述「務實而內斂」的 文化理念。原創性:不同於一般大學所使用的徽章式古設計風格,此設計希望能透過似懂非懂的特殊造型,來呈現實踐大學的獨特氣質,同時也保留了 一絲神秘感。 更多內容詳見Behance網頁| https://www.behance.net/gallery/84856695/USC-brand-identity
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莊欣儒 Wendy Chuang
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公開されました: 6月 24日 2020
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莊欣儒 Wendy Chuang
の詳細
擴展的時間單位:另一種世界可能的樣貌|An Extended Time-Unit World
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