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曾 渝婷(zenzen)
YouBike-Redesign (Team Project)
YouBike-Redesign (Team Project)
YouBike-Redesign (Team Project)
By
曾 渝婷(zenzen)
Product Designer
・
Taiwan Province, Taiwan
Connect
【動機】 本專案主要以整合官方Youbike1.0 app和2.0app的功能為出發點,找出app本身的問題進行「優化」並「加入新的功能」以增加既有使用者的黏著度,和吸引潛在使用者,提高使用者下載意願,創造更為完善與良好的騎乘體驗。 【負責職務】:用戶訪談、顧客旅程地圖繪製、預約功能介面繪製及原型(prototype)製作 【專案亮點】 1.優化: 搜尋欄位:站點地圖可直接搜尋地標。 站點地圖的資訊整合(1.0與2.0車種、車場動態):避免畫面雜亂、分散用戶注意力。 站內路線規劃:可降低用戶跳轉至外部APP而忘記還車的風險。 2.新增: 預約借車:經訪談得知,上班族及學生的通勤時間經常會有無車可用的狀況,進而選擇新增此功能。 騎乘紀錄分析:經問卷調查及用戶訪談,確認有休閒需求的用戶存在,於是利用視覺化的圖表。
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Post
曾 渝婷(zenzen)
Connect
Published: Sep 10th 2023
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Tools
Figma
redesign
UX
UI
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