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劉恩愷
社群經營-YouTube頻道
社群經營-YouTube頻道
社群經營-YouTube頻道
By
劉恩愷
資深專案經理 @ 第一銀行
・
Taipei, Taiwan
Connect
負責社群影片規劃製作及編導,包含文案發想、腳本設計、主持、監控拍攝作業及影片後期監製。 主要成就: ◎ 利用時下議題以不同系列的節目與金融產品結合,YouTube訂閱數成長率超越前季85%。 ◎ 透過深度訪談,讓民眾瞭解金融產品特性,提高產品聲量進而提升換率。 ◎以不同態節目運用熱門話題介紹金融產品及最新活動,並置入相關銀行業務。 ◎透過銀行員機智問答及遊戲,加入金融議題及生活常識,透過趣味競賽並同時置入銀行產品引發話題。
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劉恩愷
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Published: Feb 7th 2023
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