About

ANNA LEA CROWE

DIRECTOR OF SEO

Experience

Founder & Chief Strategist, Hello Anna Branding, Jan 2010 - Present

Act as an SEO Consultant performing and executing onsite SEO audits for major global brands including Pier One Sydney Harbour, Love That Pet, and managed all of staySky resorts properties. I've also done SEO, social media, and email marketing for Mailboat Record artists like Jimmy Buffett and Mishka, Hearst Magazine's 7 Years Younger, Pulse Electronics Power and Networking, CloudScale, and Carrabba's Italian Grill. And, I've been ghostwriting for Neil Patel, Microsoft executives, and others. My work has been featured on Forbes, Entrepreneur, and Huffington Post. I did a stint with Philip Morris International in Switzerland to manage their backlink profile for 1,000+ websites and brands.

Ghostwriter for Neil Patel, Podia, Freshdesk, Kinsta, Crazy Egg, Moz, Wordstream, Acquisio, Close.io, KissMetrics, & more.

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Assistant Editor & Marketing Manager, SEJ, Feb 2016 - Present

Spearheaded transition for email marketing from Aweber to MailChimp along with launching a daily automated email campaign. In addition, I've written some of SEJ's top performing posts including The Illustrated Guide to Link Building, How to Perform an In-Depth Technical SEO Audit, and Step-By-Step to SEO for E-Commerce Websites that have resulted in an increase sales of Sponsored Ads. I've also been featured on SENerds podcast and on SEJ ThinkTank webinars.

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Director of SEO, Jason Hennessey Consulting, June 2018 - Present

Managed all onsite and offsite SEO activities for 61 client websites (most lawyers) that included creating a silo navigation structure for improved internal linking and user experience. Identified and fixed content issues with misplaced canonical tags, pagination issues, thin content, and duplicate product listings. The majority of my clients see an improvement in organic traffic by roughly 10% each month for 6 months that resulted in an increase in sales YoY. I am currently leading a team of 12 remote employees. Clients include George Sink, Medical Malpractice, ALCOLOCK, John Foy, and more.

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SEO Marketing Manager, Noodle, May 2015 - Apr 2016

Managed all onsite and offsite SEO activities for Noodle Education while managing partnership with agency Ayima. I collaborated with the editorial team to create link-worthy content like this 67 Influential Educators piece that generated 22 links within the first month of launching. Also, it was clear that when I came on board, the site was affected by a Google algorithm update, we managed to noindex, nofollow duplicate content to our lower level pages to push crawlers to our key money pages and not waste crawl budget. This helped us reach our 1 million organic traffic end of year goal.

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Noodle Education

With big goals to grow traffic, search, and revenue to 1.4 million unique visitors in 12 months, Noodle needed a growth strategy. As a band-aid to the duplicate content that was being scraped from public data, we added noindex, nofollow tags to all of the school profile pages. This helped us allocate the crawl budget to our main category pages and avoid a Panda penalty. As a long-term solution, we began a partnership with a content development agency to write original content for each of these profile pages. Next, to solve the heavy internal linking to low priority content on main category pages, I removed the internal links in the footer to increase the flow of equity to important pages. And, finally, I added the pagination code rel=”next” and rel=”prev” to the main category pages to reduce duplicate content issues and increase crawl depth.Visit Site

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Hot Dog Collars

When Hot Dog Collars came to me, they had a Penguin penalty for spammy links. I analyzed over 3,000 backlinks to identify foreign domains, domains with thin content, domains with irrelevant content, links that were paid, links from directories, and links from partner sites to remove the penalty. After the penalty was lifted, we saw an increase in impressions increased 265% and clicks increased 121%. And, overall sessions increased 974% in 4 months. In 9 months, we were able to increase indexed pages by 20%, reduce crawl errors by 91%, and increase average monthly transactions by 91.

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Certifications

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Favorite Tools

Screaming Frog, DeepCrawl, SEMrush, Integrity, Google Search Console, Bing Webmaster Tools, Google Tag Manager, Google Analytics, & many more.

People I Stalk

Dawn Anderson (saw her present this at Pubcon - epic), Purna Virji, Annie Cushing, Bill Slawski, Larry Kim, & so many more.

About Me

Lover of intention, intuition, and design that serves the soul. As a sideways thinker, and digital-loving dork, I'm focused on building meaningful, measurable relationships for brands and their consumers. When I'm not geekin' out with Screaming Frog, you can find me pulling a muscle playing soccer or at the dog beach with Norman and Mabel. Hiking all the National Parks is on my bucket list.

annaleacrowe