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Bengaluru, Karnataka, India
Account Management and Market Research with a demonstrated history of working in the Information Technology and Services industry. Skilled in Market Research, Salesforce, Servicenow, Microsoft Office. A strong business development professional with PGDM focused in Marketing and Operations from the International School of Management Excellence.
March 2019 - January 2021
Conducting secondary research and classifying an industry into different Sectors and
Identifying different Business Models used by companies in a sector. Studying the
Business Models and providing editor ratings based on parameters like market size.
Building Sector Landscape or Marketmap to classify each company in a sector
Identifying Competitors in each sector.
Researching top companies in each sector based on funding, business model, etc to
predict the next set of Unicorns.
Developed in-depth understanding of the Tracxn platform and features.
Conducting daily review meetings with the market research team.
Manage the database to a high degree of accuracy.
Preparing weekly/monthly/quarterly/yearly research reports.
Handling customer queries and managing accounts
April 2017 - February 2019
Conducting market research to improve customer retention and to identify potential leads.
Identify opportunities, produce leads and book appointments for the sales force with the
emphasis on high quality leads.
Develop creative pitches and propositions aimed at specific industry sectors
Proactively follow up leads generated from canvassing by the account managers.
Use of initiative to identify and follow up opportunities with companies who are not
already on the database
Manage the database to a high degree of accuracy to ensure targeted marketing activity
can take place to generate new business
Work closely with the marketing team to achieve sales objectives
Negotiate commercial terms within set guidelines
Conducting internal audits on monthly basis