I have a strong expertise in performance marketing. I have extensive knowledge of Facebook advertising and optimization platforms such as Smartly, of SEA and PPC advertising, of Twitter, Instagram and aggregators advertising. I manage daily high spending accounts. At the moment working in strict contact with the local and international teams, I am in charge of defining and implementing the marketing strategy for Lamudi’s clients across 13 countries, of increasing the number of clients and of increasing clients’ retention. In the past, I have launched two start-ups. I was in charge of defining and implementing the growth and marketing strategy. Given my previous experiences, I also have a strong expertise in Social Media Marketing. I have always worked in international and fast-paced environments. I have excellent organizational skills, I can work independently, managing multiple and tight deadline projects and high performance teams. I have a strong desire for growth and improvement.
(+49) 01573 2961879
In strict contact with the HQ teams and with the international Managing Directors and sales teams, I am working on the strategy to increase the sales of the “New Development Campaigns” across 12 Lamudi countries worldwide, in increasing the number of clients and in increasing the clients’ retention rate. In Q4/16 I have contributed to a 77% increase in sales and a 4% increase in customer retention rate from Q3/16; I lead the team on constantly improving the campaigns’ performances through the analysis of past data and through the implementation of new strategies or adoption of new channels and products, I am responsible of the budgets, costs, turnover and of regular reporting. I am in charge of the team training and management.
I launched the "New Development Campaigns", performance marketing campaigns for clients (constructors across the world) paying Lamudi to support the sale or promotion of their properties through the website. In 6 months from the launch, monthly revenues from the "New Development Campaigns" have reached +5,000%; • I have designed and rolled out all the procedures to manage the workflow, timelines and communications across 34 different teams worldwide; • I was responsible of the continuous optimization, success, monitoring and reporting for performance marketing campaigns across channels (Display, Facebook, Push & In-App Notifications, SEM, Trovit, Twitter) in 34 countries worldwide.
On behalf of the client, I have created and managed Facebook advertising campaigns; I have trained the clients’ teams to execute Facebook advertising campaigns.
I was in charge of the relationship development with our clients’ executives; I was responsible for the setup, management and coordination of the clients’ social media marketing activities and online marketing campaigns. I was in charge of training the team.
I have founded C 10R s.a.s., a social media marketing and online branding agency; I have worked with domestic and foreign ministries, international institutions such United Nations (UN), Italian and European Universities and research centers in 8 different European projects. In particular, I was in charge of the offline and online communication strategy for the promotion and dissemination of individual projects and results.
I have founded and lunched Pickwicki.com, a book social network linking passionate readers to Italian independent bookstores; I have developed the product and the community, working increasing Pickwicki’s visibility through partnerships with major Italian publishing companies and dedicated events.
I was in charge of teaching Social Media Marketing and Online Branding in the Executive Master "Web and Social Media Marketing organized by Sida Group in Italy.
M. Sc. in Economics and Social Sciences (2007)
Active contribution in the implementation of the 2002-2006 Integrated Programme (IP), with a focus on the technological development of Vietnamese enterprises.
Italian (mother tongue), English (fluent), French (basic communication), German (studying A2 level).
I was born on the beautiful hills of central Italy. I was raised between Italy and the US. I love traveling and I have so far visited many countries across Europe, I have traveled throughout Asia, Australia and the US. I am a passionate reader and I enjoy art, music and food! I used to be on a swimming team. I now swim or take long walks mostly to relax. I have a passion for growing plants, transforming my flat into a lush environment!