王芷謙　Joanna Wang

Apr 2019 - Mar 2020

Digital Marketing Consultant   Crunch Marketing Co., Ltd

    • In charge of at least 100M-yen budget per month for Financial Investment company for monitoring and optimising SEM platform. Also managed bi-weekly insight report to client both in English and Japanese. 

    • Responsible for Technology company’s products and event-promotions via various platforms and provide the most effective channels to maximise reaching the goal. 

    • Holding at least 100M-yen budget to run a quarter-term for Jewellery company, or shot-term event, such as seasonal event in order to increase the brand awareness through SNS Ads.

    • In charge of planning health supplements’ marketing strategy, including target segmentation, banners’ wireframe, and copywriting.

Key Accomplishment

    • Improve at least -50% of CPA within 6 months with several adjustments.

    • Monitor the trending and optimize contents to improve KPI, for instance, CPL or CPA which customers’ or external agencies require.

    • Depends on adjustments, sending weekly insight feedback reports with implementation by using Google Analytics both in Japanese and English.

Oct 2018 - Mar 2019

Japan Marketing Specialist  REDIDEA CO., Ltd（VoiceTube）

    • Managed to optimising digital marketing channels in order to increase the volume of apps download and track app’s retention then report to COO.

    • Responsible for updating banners and providing various copywriting for different segmentation. 

    • In charge of optimising ASO ranking both in iOS and Android.

    • Improve ASO contents and keywords, constantly communicate with RD and Design Team.

    • Receiving user-feedback and analysing data to forecast future trend then present to team members. 

Key Accomplishment

    • Both control marketing plan budget Taiwan and Japan markets.

    • Planning different target segmentation of marketing strategy.

    • Generate the formula of tracking code and systematic for marketing team.