E-Commerce Project Manager with an extensive entrepreneurial skill-set leading to demonstrable success with Facebook Ads, CRM and data-analysis in driving engagement, acquisition, and customer retention in startups and SMEs comprehensively operating in SaaS, Insurtech, Retail and Automotive.
Attuned to the consumer experience, integrates commercial awareness with analytics and insight to stimulate audience and revenue growth within budgets, in line with best practices.
Excels in creative and transparent environments with collaborative teams, implements a lean, hands-on approach to digital marketing & customer success, actively seeking roles as a Paid Social Manager.
+44(0)7965414894 | Skype: @dwayneart
Experience in copywriting, social media, and omnichannel led to freelancing in the e-commerce & marketing industry.
Carpe (Now Pivotal) provides subscription packages to drivers seeking flexibility with Jaguar Land Rover vehicles.
The UK's fastest-growing e-commerce fitness & activewear retailer. Launched physical, and e-commerce stores in Autumn 2015.
A leading luxury department store based in London, promoting emerging and established fashion brands.
E-Commerce: Generated $25,000 revenue in the opening month of www.shoecope.com by creating content, campaign management and optimising sales funnel to increase ATV, conversions and reduce bounce rate by 20%. Over 1million views and impressions on both Instagram and Facebook Advertising product videos produced for the e-commerce store.
InMotion Ventures: Drove 130% increase in app store reviews for Lenny's car-sharing app, actively facilitating, reporting and responding to user feedback leading to increased app-store visibility, achieving a 30% rise in app installs.
Jaguar Land Rover: £28.6million in year 1 sales with an ATV of £55,000 via B2C and B2B channels. Assisted negotiations and delivery of partnerships with British Car Auctions, and AutoTrader contributing 5% of total sales. Built an organic following of 6,000+ across 5 channels, including Instagram and Facebook, adding dual-responsibility to sales team outside of peak hours.
The Sports Edit: Secured B2B relationships with Lomax Gym, 1Rebel for product sales and Chelsea & Westminster Hospital, to increase brand awareness. This contributed to 4% of the £260,000 sales target surpassed in year 1.