Key Knowledge Areas:
2016 Uopeople.edu Performance manager
Responsibilities included managing the company’s marketing budget, traffic sources and marketing materials to meet company’s objectives. Synergizing between the company’s departments to ensure the success of all projects.
Monitoring performance and increasing scale of converting traffic sources
Finding new media sources, negotiating, setting, optimizing and tracking results conversions
E-mail Marketing: Nurturing database by using Marketo platform. Creative, content and results analyzing.
Managed a multilingual travel guides site that offers professional videos providing tips and info to travelers. The main goal accomplished was to increase traffic and videos distribution by creating SEM campaigns, building content and social strategy and implementing distribution plan.
E-mail Marketing: setting auto emails system
SEO: rebuilding the site on WP platform with maximum optimization. Spreading videos via online and social platforms, establishing partnerships with major travel sites
HR: Recruiting and training the team including managing work flow and knowledge.
In a multi-cultural dynamic environment managed a global marketing operation.
Responsibilities included strategy and budget planning to execution,
as well as performance analyzing, developing, and improving all traffic sources,
300% ROI growth in 1 year.
Management: maximizing efficiency and expending knowledge base.
SEM: campaign creating, monitoring and budgeting on large scales, while maintaining ROI targets. Effectiveness analysis and optimization on different platforms including Google Ad words, Facebook Advertising, Yahoo, Bing, and more.
SEO: promoting and building company's assets in major and localized search engines worldwide. Getting to top positions for competitive keywords.
Media buying: negotiation and optimization CPM and CPL campaigns.
The position required building and executing monthly work plans for the whole SEO department, communicating and reporting to company's clients and management.
SEO: keyword research, on page hands on work, content writing, order, and upload.
Off site: work, build and maintain partnerships with competitors for link exchange.
PPC: AdWords. Building, reporting and optimizing campaigns.
SEO & PPC : Analytics, Console, YouTube, AdWords Bing, Facebook.
Email marketing: Marketo, Mailchimp Has, OffersOffice 365, Double click , Microsoft Dynamics , WordPress.
A/B testing: Visual Website Optimizer, hotjar.
2007-2010 "OpenU" - Bachelor of Social Science
2009 "Da'at Hasharon"- College- SEO course
2008-2009 "Coaching Academy" Basic and advanced coaching courses
1996-1999 "Kogel" high school
1999-2001 “Ovda” Israeli Air Force, Instructor of Aerial Firefighting,