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Brand Marketing Specialist
Taipei City, Taiwan
I’ve got a Bachelor's degree in Journalism Department. I also minored Public and Advertising courses during college. After graduating, I’ve ever worked in the retail industry of fashion and living to work in Marketing. So far, I have been in the Marketing field for over 10 years. I have the ability to integrate marketing and independent operations because of my study and work experiences for many years.
Windows, Office (Word, Excel, PowerPoint, Outlook)
Photoshop, Illustrator, ERP system, HTML, CSS
Writing a Press release, Marketing plan, Sales promotion, PR, Events,
Manager official website, Social media, and so on.
1997 - 2001
Journalism B.S degree | SHIH HSIN UNIVERSITY
(Minor in Public and Advertising during university)
2016 - 2018
2008 - 2014
2004 - 2008
My name is Sophia. I’ve graduated from Shih Hsin University with a Bachelor‘s degree in Journalism Department. I also minored Public and Advertising courses during this time. After graduating, I’ve ever worked in the retail industry of fashion and living to work in Marketing. So far, I have been in the Marketing field for over 10 years. I have the ability to integrate marketing and independent operations because of my study and work experiences for many years.
In my past working years, my key responsibility is to improve brand awareness, desirability, and visibility. I mainly work to maintain a good relationship with the press, KOL, and celebrities. To handle up and fulfilled the request from them. I was in charge of preparing marketing materials such as press releases, media, or PR pitches. Therefore, I have the ability and good skills to write press releases and copywriting.
I also maintain and renews the official website, manage social media such as Facebook and Instagram. In order to achieve the brand objective, I integrated communication sources to maintain and enhance brand voice and visibility. Meanwhile, I've implemented many PR events for new product launches, new store openings, and carried out many experience activities for our clients for example as the cooking class, and VIP night party. I’ve carried more than 30 events out in my past working years.
Usually, I have to coordinate and monitoring activities with external interfaces such as designers, suppliers, and service providers. I’ve gained more capability and communication skills. I am flexible and observant. In addition to I have high-stress resistance and good teamwork spirits.
When I was employed at Lebags company, I have proposed the KANGOL headwear pop-up store opening in HuaShan1914 Creative Park. I’ve not only made the proposal and present it to HuaShan but also held the opening gathering. I’ve invited some media and KOLs to attend it as well. There were a total of more than 30 people attended. After that event, there were several items of news exposure in the media. Estimated the PR value was over NT 5 million dollars. Besides, we have made NT 600 thousand dollars during the business period. We meet sales targets for the whole year. Because of this successful case we’ve gained other opportunities to hold the pop-up store at the other department stores.
I am confirmed that I am ready to work. Whatever I face any challenge in the future, I always do my best to reach the objects. Along with these experiences, I hope to develop myself to keep pace with the changes of the era in my profession. I believe that I can do well in this position.