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Definition of Reputation Credits
Zong-Hao (Izzy) WU
A lifelong learner who specializes in business sustainability, with 3 years of project management and brand communication experience in SMEs, NGOs, and startups. Passionate about proposing new ideas and creative solutions to complex problems. Hold an MBA and an MSc Green Tech & Sustainable Societies double degree in France and Taiwan.
Lyon, France • [email protected] • +33 671-872-898
Skills & Interests
ESG & Sustainable Development
Project Management
Brand Communication
Market Research
Digital Marketing
Circular Economy
Work Experience
CSR Specialist
Hotai Motor (Toyota's exclusive agent) • Sep 2020 - May 2021 Taipei, Taiwan
A Taiwan-based automotive-centric conglomerate with revenue of ~US$7.1 billion and ~540 employees.
Promotes the firm’s employer brand and operates its CSR campaigns in universities/campuses.
ESG & Sustainable Development: Designs a philanthropy event and promotes 6 of the firm’s ESG activities through social media to practice the corporate social responsibility of Hotai Motor.
- Brand Communication: Communicates with ~150+ candidates to promote Hotai Mortor’s employer brand in 5 campus recruitment fairs and presents the firm’s internal process.
Business Development
Startboard • Jul 2020 - Oct 2020 (Intern) Taipei, Taiwan
A Taiwan-based incubator helping startups establish their businesses in ASEAN countries and Taiwan.
Develops new business opportunities and communicates effectively with start-ups and SMEs.
Business Development: Arranged 2 business development events with ~100 prospective start-ups to increase the growth and promote the incubator's services.
Market Research: investigates ~500+ foreign-invested SMEs in Taiwan and gets in touch with 20+ potential enterprises to support them in joining the incubators.
Impact Development
Teach For Taiwan • Jun 2018 - Sep 2018 (Intern) Taipei, Taiwan
An NGO offers a sustainable solution to educational inequity with ~US$3 million in donations.
Develops the NGO's impact by designing and implementing the overall recruitment strategy.
Recruitment: guides ~30+ potential candidates in the NGO's recruitment process.
Brand Communication: communicate with ~150+ candidates to promote the NGO's mission, vision, and fellowship program in ~5+ recruitment fairs.
Production Assistant
Sony Music Entertainment (Taiwan) • Jan 2017 - Apr 2018 Taipei, Taiwan
- A multinational music and entertainment firm with US$2 million capital and ~50+ employees.
- Responsible for planning music production to ensure they are completed in a timely fashion.
- Market Research: analysis of industry trends and identifying potential artists by making bi-weekly reports to provide producers with the latest information on the music industry.
- Project Management: assists concert producer in carrying out ~10+ live concert tours and takes part in producing 5 albums with demo selection and recording.
Project Consultant
flyingV • Jul 2016 - Jan 2017 Taipei, Taiwan
A Taiwan-based crowdfunding platform with 1000+ projects succeeded and raised over US$4.5 million.
Gets the fundraiser’s proposal into shape with marketing and financing advice.
Market Research: conducts market research with copy testing, test marketing, and online questionnaires to help fundraisers clarify their target audience and market segment.
Project Management: creates fundraising guidance with budgeting and marketing advice, raises more than 65,000 euros in 6 months with ~20+ crowdfunding projects.
Education
MSc Green Tech & Sustainable Societies
Burgundy School of Business • Sep 2021 - Jun 2022 Lyon, France
Master of Business Administration (MBA)
National Sun Yat-sen University • Feb 2020 - Jun 2022 Kaohsiung, Taiwan
Bachelor of Arts • Exchange Program
University of Pardubice • Sep 2018 - Feb 2019 Pardubice, Czech Republic
Bachelor of Arts • Chinese Literature
National Central University • Sep 2014 - Feb 2019 Taoyuan, Taiwan
Other Relevant Information
- Languages: Mandarin Chinese (native), English (advanced), and French (basic)
- Technical Skills: Microsoft 365, Google Workspace, openLCA, Excel
- Awards: Bourse France Excellence Scholarship—Campus France (2021), Scholarship for Excellent Students to Study Abroad—Taiwan Ministry of Education (2021), Scholarship of Outstanding Leadership—National Central University (2018)
Zong-Hao (Izzy) WU
A lifelong learner who specializes in business sustainability, with 3 years of project management and brand communication experience in SMEs, NGOs, and startups. Passionate about proposing new ideas and creative solutions to complex problems. Hold an MBA and an MSc Green Tech & Sustainable Societies double degree in France and Taiwan.
Lyon, France • [email protected] • +33 671-872-898
Skills & Interests
ESG & Sustainable Development
Project Management
Brand Communication
Market Research
Digital Marketing
Circular Economy
Work Experience
CSR Specialist
Hotai Motor (Toyota's exclusive agent) • Sep 2020 - May 2021 Taipei, Taiwan
A Taiwan-based automotive-centric conglomerate with revenue of ~US$7.1 billion and ~540 employees.
Promotes the firm’s employer brand and operates its CSR campaigns in universities/campuses.
ESG & Sustainable Development: Designs a philanthropy event and promotes 6 of the firm’s ESG activities through social media to practice the corporate social responsibility of Hotai Motor.
- Brand Communication: Communicates with ~150+ candidates to promote Hotai Mortor’s employer brand in 5 campus recruitment fairs and presents the firm’s internal process.
Business Development
Startboard • Jul 2020 - Oct 2020 (Intern) Taipei, Taiwan
A Taiwan-based incubator helping startups establish their businesses in ASEAN countries and Taiwan.
Develops new business opportunities and communicates effectively with start-ups and SMEs.
Business Development: Arranged 2 business development events with ~100 prospective start-ups to increase the growth and promote the incubator's services.
Market Research: investigates ~500+ foreign-invested SMEs in Taiwan and gets in touch with 20+ potential enterprises to support them in joining the incubators.
Impact Development
Teach For Taiwan • Jun 2018 - Sep 2018 (Intern) Taipei, Taiwan
An NGO offers a sustainable solution to educational inequity with ~US$3 million in donations.
Develops the NGO's impact by designing and implementing the overall recruitment strategy.
Recruitment: guides ~30+ potential candidates in the NGO's recruitment process.
Brand Communication: communicate with ~150+ candidates to promote the NGO's mission, vision, and fellowship program in ~5+ recruitment fairs.
Production Assistant
Sony Music Entertainment (Taiwan) • Jan 2017 - Apr 2018 Taipei, Taiwan
- A multinational music and entertainment firm with US$2 million capital and ~50+ employees.
- Responsible for planning music production to ensure they are completed in a timely fashion.
- Market Research: analysis of industry trends and identifying potential artists by making bi-weekly reports to provide producers with the latest information on the music industry.
- Project Management: assists concert producer in carrying out ~10+ live concert tours and takes part in producing 5 albums with demo selection and recording.
Project Consultant
flyingV • Jul 2016 - Jan 2017 Taipei, Taiwan
A Taiwan-based crowdfunding platform with 1000+ projects succeeded and raised over US$4.5 million.
Gets the fundraiser’s proposal into shape with marketing and financing advice.
Market Research: conducts market research with copy testing, test marketing, and online questionnaires to help fundraisers clarify their target audience and market segment.
Project Management: creates fundraising guidance with budgeting and marketing advice, raises more than 65,000 euros in 6 months with ~20+ crowdfunding projects.
Education
MSc Green Tech & Sustainable Societies
Burgundy School of Business • Sep 2021 - Jun 2022 Lyon, France
Master of Business Administration (MBA)
National Sun Yat-sen University • Feb 2020 - Jun 2022 Kaohsiung, Taiwan
Bachelor of Arts • Exchange Program
University of Pardubice • Sep 2018 - Feb 2019 Pardubice, Czech Republic
Bachelor of Arts • Chinese Literature
National Central University • Sep 2014 - Feb 2019 Taoyuan, Taiwan
Other Relevant Information
- Languages: Mandarin Chinese (native), English (advanced), and French (basic)
- Technical Skills: Microsoft 365, Google Workspace, openLCA, Excel
- Awards: Bourse France Excellence Scholarship—Campus France (2021), Scholarship for Excellent Students to Study Abroad—Taiwan Ministry of Education (2021), Scholarship of Outstanding Leadership—National Central University (2018)