CakeResume
CakeResume Logo
Log In
Sign Up
Build your Network
My Network
Access your personal network connections and manage your contacts.
CakeResume Meet
Expand your professional network by meeting and connecting with other users.
Community
Engage with other users through discussions, forums, and networking events.
Log In
Sign Up

CakeResume Talent Search

Advanced filters
On
Open to opportunities
Not open to opportunities
Taiwan
Taipei City, Taiwan
台灣
台北市, 台灣
New Taipei City, Taiwan
Taipei, Taiwan
新北市, 台灣
Design
Marketing / Advertising
Media / Communication
Sales
Customer Service
Education
Game Production
HR
IT
Management / Business
Advertising / Marketing / Agency
Tech
Industry
Banking / Insurance / Finance
Consultant / Audit
Culture / Media / Entertainment
Distribution
Education / Training / Recruitment
Food and Beverage
Service Industry
Less than 1 year
1-2 years
2-4 years
4-6 years
6-10 years
10-15 years
More than 15 years
AI Smart Matching
On
Fu Jen Catholic University
輔仁大學
Chang Gung University
Chinese Culture University
Hsuan Chuang University
Hyper Island
Keele University
National Chengchi University
National Kaohsiung University of Hospitality and Tourism
National Pingtung University of Science and Technology
National Sun Yat-sen University
National Taiwan University
Rutgers University
Tamkang University
中國文化大學
國立中山大學
國立台灣大學
國立屏東科技大學
國立政治大學
國立臺灣大學
國立高雄餐旅大學
淡江大學
玄奘大學
長庚大學
Taipei City, Taiwan
Taiwan
台灣
United States
台北市, 台灣
Indonesia
India
United Arab Emirates
भारत
Singapore
Dubai, United Arab Emirates
Jakarta, Indonesia
الامارات العربية المتحدة
دبي, الامارات العربية المتحدة
California, United States
Jawa Barat, Indonesia
New Taipei City, Taiwan
West Java, Indonesia
新北市, 台灣
China
Full-time
PowerPoint
Word
Excel
CRM
Communication
Project Management
Digital Marketing
Efficient
Google Analytics
Google Drive
No
Yes
1-5 people
5-10 people
10-15 people
15+ people
Within one month
Within two months
Within six months
Within one year
More than one year
Business Data Analyst ; Data Scientist
Business Development, Product Manager, Project Management, Business Operations, Process Design
Business Intelligence, Data Analyst, Strategy Planning
CMO or Marketing Manager
English related jobs , Administration/ Coordinator, Secretary, Receptionist , International sales 行政專員，總機接待人員，秘書，國外業務
HRD /HRM /HR Full function & Project Manager/HR Manager/HRBP 組織經營與策略規劃, 人力資源發展專案規劃與執行 專案性質角色，內部HR策略顧問(招聘/薪酬/訓練發展)
Human Resource / Marketing / PR
Industrial Designer
Lead Designer, Senior Consultant, Design Manager
Marketing Director
Bachelor of Arts (BA)
Bachelor of Engineering (BEng)
Bachelor of Fine Arts (BFA)
Bachelor of Science (BS)
Bachelor’s Degree
Master of Arts (MA)
Master of Business Administration (MBA)
Master’s Degree
Doctor of Philosophy (PhD)
Bachelor
Master
Doctoral
2017
2015
2012
2010
2009
2006
2005
2004
1999
1994
Current company
Off
Select all
61 Lab PR Marketing Co. Ltd.
AIA 英屬百慕達友邦人壽
Ad Partner
Akatsuki Inc. 曉數碼股份有限公司
Amber Studio Taiwan
Appier
Appier (沛星互動科技股份有限公司)
Appier 沛星互動科技
Brands Suntory Taiwan
Chinesegamer International Corp
Interested in working remotely
Not interested in working remotely
Remote Only
Full-time freelancer
Part-time freelancer
Non-freelancer
Chinese - Native or Bilingual
English - Fluent
English - Intermediate
English - Professional
English - Native or Bilingual
Chinese - Fluent
English - Beginner
Japanese - Beginner
Japanese - Intermediate
Malay - Fluent
English
Chinese
4-6 years
6-10 years
10-15 years
More than 15 years
Taipei City, Taiwan
  • Exclude read results
  • Show all experiences
Avatar of Alex Lu.
Offline
Avatar of Alex Lu.
Offline
Alex Lu
CakeResume Premium Badge
Election Campaign Consultant for City councilor @61 Lab PR Marketing Co. Ltd.
・
2022 ~ 2022
CMO or Marketing Manager
Within one month
achieve sales goals in the direct marking dept. of an insurance company for over 8 years Running an online store selling apparel, shoes, and accessories for 3 years. D ay-to-day operations, content development, and initiating advertising and promotion campaigns on social media to drive traffic and sales. As a BU head at Promiseland Resort & Lagoon, responsible for business strategy, budgeting and organization, oversees daily operation including marketing, sales development, operation, administration management . Work Experience 工作經歷 Assistant Vice President Operation | Leasing | Sales Development | Marketing Communications | Administrations Promiseland Resort & Lagoon 理想大
Word
PowerPoint
Communication
Employed
Full-time / Interested in working remotely
More than 15 years
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
・
織品服裝學系
Avatar of the user.
Avatar of the user.
Available for paid companies
Senior Account Manager @Momentive Performance Materials Inc.
・
2020 ~ Present
More than one year
Word
PowerPoint
Excel
Employed
Full-time / Interested in working remotely
10-15 years
Keele University
・
Management
Avatar of the user.
Avatar of the user.
Available for paid companies
諮詢顧問 @明日之團
・
2020 ~ Present
More than one year
Word
PowerPoint
excel
Full-time / Interested in working remotely
6-10 years
National Kaohsiung University of Hospitality and Tourism
・
Airline Management
Avatar of 林書暐.
Avatar of 林書暐.
林書暐
專案副理-零售業務部 @神腦國際企業股份有限公司 Senao International Co., Ltd.
・
2023 ~ Present
Business Intelligence, Data Analyst, Strategy Planning
Within one month
fee adjustment project in 2022, and was responsible for P&L evaluation. Scooter Business Planner • Gogoro JanAugResponsible for electric scooter sales planning - Developed scooter sales forecasting and product mix plan to maximize profit and control inventory level. - Designed promotion schemes, and coordinated cross-functions to ensure the effectiveness of promotion and budget control. - Set sales KPIs, and designed commission incentive programs for direct store sales and franchisees. - Created visualized Tableau dashboards and tracked the performance [Achievement] - Responsible for scooter demand forecasting and promotional budget control; the sales hit a record high and increased...
Analysis
Forecast
Planning
Employed
・
Open to opportunities
Full-time / Interested in working remotely
6-10 years
國立中山大學
・
Master of Business Administration
Avatar of Genie Wang.
Avatar of Genie Wang.
Genie Wang
Past
Business Development @bOMDIC
Sales Manager / Account Manager
Within two months
project management. Expert in metrics analysis on social media platforms. Sales Strategic Planning, New Business Development. Excellent communication and social skills Good at business negotiation with partners. Client relationship management abilities. Seminar, Webinar event planing. PROFESSIONAL EXPERIENCES Q Logitech Oct– Apr.2023 Channel Sales Manager, Video Collaboration Responsible for spearheading Logitech's B2B operations in Taiwan, with a specific focus on video collaboration products and conference room solutions for both direct and indirect sales endeavors. Responsible for the sale of hardware and software products, including SaaS offerings . Ensuring accurate and timely
Marketing
International Sales & Marketing
Social Media Marketing
Unemployed
・
Open to opportunities
Full-time / Interested in working remotely
4-6 years
輔仁大學
・
Marketing
Avatar of Jerry Weng.
Avatar of Jerry Weng.
Jerry Weng
Past
Executive Director (Blockchain-themed media) @None Group
・
2023 ~ Present
Business Development, Product Manager, Project Management, Business Operations, Process Design
Within one month
Business Director, B2B (Enterprise e-Learning Platform) • Hahow MayMarch 2021 ． Formulated a business model and Go-To-Market strategy for the enterprise e-learning market. ． Held full responsibility for the Profit and Loss (P&L) and operations of the B2B team. ． Led and motivated a team of 9 direct reports. Regional Director of Sales And Marketing (AI Wearable Devices) • Mobvoi AugustOctober 2019 ． Developed and deployed a Go-To-Market strategy and channel penetration tactics for the smartwatch and wearable product line within the Taiwan market. ． Held full responsibility for the Profit and Loss (P&L) and
Communication
Quick Learner
Negotiation
Unemployed
Full-time / Interested in working remotely
More than 15 years
University of Bradford
・
International Business and Management
Avatar of the user.
Avatar of the user.
Available for paid companies
Past
Key Account Manager @Groupe SAVENCIA
・
2019 ~ 2023
Sales Account Manager/ Project Manager/ Pre-sales/ Solution Architect
Within six months
Microsoft Office
Communication
Quick Learner
Unemployed
Full-time / Interested in working remotely
More than 15 years
Chinese Culture University
・
Department of International Business Administration
Avatar of Russell Chang.
Avatar of Russell Chang.
Russell Chang
Assistant Manager - Direct Marketing of North Asia ( TW & HK ) @Brands Suntory Taiwan
・
2019 ~ Present
Senior Digital Account Director
Within one month
years in managerial role. With entrepreneurship, good team player, willing to share. 工作經歷 Assistant Manager - Direct Marketing of North Asia ( TW & HK ) • Brands Suntory Taiwan 六月Present DTC Business (brand owned eCommerce site– 2022H1 Role & Responsibility Responsible for digital marketing and CRM to drive sales growth. Look after OMO customer journey to ensure good customer experience. Lead a team of 1 talent and manage advertising agencies to reach sales target. Manage A&P, Price control and stock inventory to delivery good profit result. New business model transformation: Cross Broader eCommerce
Digital Marketing
Data Analytics
CRM
Employed
Full-time / Interested in working remotely
10-15 years
輔仁大學
・
社會工作, 影像傳播
Avatar of Joy Tai.
Avatar of Joy Tai.
Joy Tai
Innovation Manager of North Asia @IKEA
・
2022 ~ Present
創新經理, 商業模式開發, 設計經理
Within one year
Creative direction Brand + Graphic design Product design Retail design & visual merchandise Interior design Fashion show design Movie set design Brand story analyst & strategist Webpage content creator Social media content creator Digital marketing basics Training content creator Podcast content creator Podcast hosting Art (painting sketching calligraphy printmaking & ceramics) account handling (sales) Other facts about her: Myers Briggs - ESTJ the supervisor (English version) Myers Briggs - ENTJ the commander (Chinese version) Gallup- Competition. Focus. Discipline. Learner. Relator Colleagues input - high executioner . strive for excellence . direct . logical . creative . caring & direct leadership. Taipei City
business model development
creative direction
Employed
Full-time / Interested in working remotely
10-15 years
Hyper Island
・
Digital marketing and growth hacking
Avatar of Martin Fu.
Avatar of Martin Fu.
Martin Fu
CakeResume Premium Badge
Past
專案經理-HRBP @凱衛資訊股份有限公司
・
2023 ~ 2023
HRD /HRM /HR Full function & Project Manager/HR Manager/HRBP 組織經營與策略規劃, 人力資源發展專案規劃與執行 專案性質角色，內部HR策略顧問(招聘/薪酬/訓練發展)
Within six months
架構規劃- 教育訓練模型設計(7大職類/15項職務/4大結構) 培訓架構規劃 -主管交流學習團(每個月1次) 培訓架構規劃-業務持續發展工作坊(內部講師10hr單月/3大職務功能與職能分析/職能發展建議/OKR目標管理) 離職原因 經營層與事
Word
PowerPoint
Google Drive
Unemployed
Full-time / Not interested in working remotely
6-10 years
私立淡江大學Tamkang University
・
人力資源管理, 薪酬策略, 績效評估策略, 組織行為與心理學

The Most Lightweight and Effective Recruiting Plan

Search resumes and take the initiative to contact job applicants for higher recruiting efficiency. The Choice of Hundreds of Companies.

  • Browse all search results
  • Unlimited access to start new conversations
  • Resumes accessible for only paid companies
  • View users’ email address & phone numbers
Upgrade Now
7-day money-back guarantee, cancel anytime
12
Search Tips
1
Search a precise keyword combination
senior backend php
If the number of the search result is not enough, you can remove the less important keywords
2
Use quotes to search for an exact phrase
"business development"
3
Use the minus sign to eliminate results containing certain words
UI designer -UX
Only public resumes are available with the free plan.
Upgrade to an advanced plan to view all search results including tens of thousands of resumes exclusive on CakeResume.
Upgrade Now

Definition of Reputation Credits

Technical Skills
Specialized knowledge and expertise within the profession (e.g. familiar with SEO and use of related tools).
Problem-Solving
Ability to identify, analyze, and prepare solutions to problems.
Adaptability
Ability to navigate unexpected situations; and keep up with shifting priorities, projects, clients, and technology.
Communication
Ability to convey information effectively and is willing to give and receive feedback.
Time Management
Ability to prioritize tasks based on importance; and have them completed within the assigned timeline.
Teamwork
Ability to work cooperatively, communicate effectively, and anticipate each other's demands, resulting in coordinated collective action.
Leadership
Ability to coach, guide, and inspire a team to achieve a shared goal or outcome effectively.
Within one month
Avatar of Alex Lu.
Alex Lu
CakeResume Premium Badge
Marketing Director
61 Lab PR Marketing Co. Ltd.
・
2022 ~ 2022
台灣台北市
Professional Background
Current status
Employed
Job Search Progress
Professions
PR Specialist, Marketing Operations, CMO, Chief Marketing Officer
Fields of Employment
Marketing / Communications, Public Relations, Insurance
Work experience
More than 15 years
Management
I've had experience in managing 15+ people
Skills
Word
PowerPoint
Communication
Microsoft Office
Ms. Excel
Marketing Strategy
Marketing & PR
Marketing Campaigns
Market Research and Analysis
Languages
English
・
Intermediate
Job search preferences
Positions
CMO or Marketing Manager
Job types
Full-time
Locations
台灣台北市
Remote
Interested in working remotely
Freelance
Yes, I freelance in my spare time
Educations
School
天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY
Major
織品服裝學系
Print

Alex Lu 呂育璘

Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations

  Taipei, Taiwan

0937-015792
[email protected]

Graduated from Fu Jen university and majored in fashion marketing, with over 25 years of working experience in marketing. Good at PR marketing, advertising campaigns,  event marketing, data mining and direct marketing, digital marketing, customer loyalty programs, and E-commerce.

As the marketing director of a shopping mall, I’m responsible for the strategy, budgeting, and annual plan. Leading the team, and collaborating with internal and external partners to execute marketing campaigns for over 12 years.  

Developing and maintaining the B2B business, initiating marketing campaigns through data mining, and customer behavior analysis. Managing and driving sales teams to achieve sales goals in the direct marking dept. of an insurance company for over 8 years

Running an online store selling apparel, shoes, and accessories for 3 years. Day-to-day operations,  content development, and initiating advertising and promotion campaigns on social media to drive traffic and sales.

As a BU head at Promiseland Resort & Lagoon, responsible for  business strategy, budgeting and organization, oversees daily operation including marketing, sales development,  operation, administration management .

    

Work Experience 工作經歷



Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations

Promiseland Resort & Lagoon
理想大地渡假飯店

十二月 2022 - 在職中
Taipei, Taiwan

Job Description
1. BU head
2. Business strategy, organization and budgeting. 
3. Advertising and media plan, PR & Event marketing
4. Membership, Customer service 
5. Digital marketing (online, social media, O2O marketing ) 
6. Sales development and management (TA, OTA, Direct sales...etc.) 
6. Daily operation management 
7. Leasing, Band and tenant acquisition for Department store

Marketing Director

Miramar Entertainment Park

六月 2019 - 二月 2022
Taipei, Taiwan

Job Description
1. Spokesman
2. Marketing strategy, annual plan, and budgeting.
3. Advertising and media plan
4. PR & Event marketing
5. Sales promotion
6. Membership
7. Digital marketing
8. Visual Merchandise and Store Design
9. Leasing, Brand Acquisition

Co-Founder

La Parisienne Boutique

六月 2016 - 五月 2019
Taipei, Taiwan

Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising campaigns and media plan
3. Sales promotion
4. Membership
5. Online store's daily operations management

Marketing Director

Syntrend Creative Park 三創數位股份有限公司

十一月 2014 - 五月 2016
Taipei, Taiwan

Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising and media plan
3. PR & Event marketing
4. Sales promotion
5. Membership
6. Digital marketing (online, social media, O2O marketing )
7. Visual Merchandise and Store Design
8. Store daily operation management
9. Customer service
10. Leasing, Brand Acquisition

Account Manager, Direct Marketing Dept.

AIA 英屬百慕達友邦人壽

七月 2012 - 十月 2014
Taipei, Taiwan

Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 2 call centers with over 100 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
5. Develop events and periodicals for customers to raise their satisfaction.

Account Manager, Direct Marketing Dept.

英國保誠人壽

一月 2010 - 六月 2012
Taipei, Taiwan

Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 3 call centers with over 200 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.

Account Manager, Direct Marketing Dept.

AIA 英屬百慕達友邦人壽

七月 2008 - 十二月 2009
Taipei, Taiwan

Job Description
1. Data analysis for discovering customer insight and new opportunities.
2. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
3. Develop events and periodicals for customers to raise their satisfaction.

Deputy Marketing Manager

Miramar Entertainment Park 美麗華百樂園購物中心

二月 2002 - 六月 2008
Taipei, Taiwan

Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design

Marketing Supervisor

富邦人壽保險股份有限公司

三月 1999 - 十二月 2000
Taipei, Taiwan

1. Customer relationship management
2. Loyalty programs
3. Co-brand card programs

officer

中國人壽保險股份有限公司

四月 1998 - 二月 1999
Taipei, Taiwan

1. B2B sales development and maintenance

Specialist

新光三越百貨股份有限公司

七月 1996 - 三月 1997
Taipei, Taiwan

1. Execute marketing campaigns

Education 學歷

天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY

織品服裝學系

1991 - 1994

Certification

  • WBSA Certified Marketing Strategic Planner
  • Google Analytics Individual Qualification
  • Google Digital Garage Certified The Fundamentals of Digital Marketing
  • Life insurance salesman license
  • Fire fighting management personnel

Skill

  • MS Office

Language

  • Chinese
  • English
Resume
Profile
Print

Alex Lu 呂育璘

Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations

  Taipei, Taiwan

0937-015792
[email protected]

Graduated from Fu Jen university and majored in fashion marketing, with over 25 years of working experience in marketing. Good at PR marketing, advertising campaigns,  event marketing, data mining and direct marketing, digital marketing, customer loyalty programs, and E-commerce.

As the marketing director of a shopping mall, I’m responsible for the strategy, budgeting, and annual plan. Leading the team, and collaborating with internal and external partners to execute marketing campaigns for over 12 years.  

Developing and maintaining the B2B business, initiating marketing campaigns through data mining, and customer behavior analysis. Managing and driving sales teams to achieve sales goals in the direct marking dept. of an insurance company for over 8 years

Running an online store selling apparel, shoes, and accessories for 3 years. Day-to-day operations,  content development, and initiating advertising and promotion campaigns on social media to drive traffic and sales.

As a BU head at Promiseland Resort & Lagoon, responsible for  business strategy, budgeting and organization, oversees daily operation including marketing, sales development,  operation, administration management .

    

Work Experience 工作經歷



Assistant Vice President
Operation | Leasing | Sales Development | Marketing Communications | Administrations

Promiseland Resort & Lagoon
理想大地渡假飯店

十二月 2022 - 在職中
Taipei, Taiwan

Job Description
1. BU head
2. Business strategy, organization and budgeting. 
3. Advertising and media plan, PR & Event marketing
4. Membership, Customer service 
5. Digital marketing (online, social media, O2O marketing ) 
6. Sales development and management (TA, OTA, Direct sales...etc.) 
6. Daily operation management 
7. Leasing, Band and tenant acquisition for Department store

Marketing Director

Miramar Entertainment Park

六月 2019 - 二月 2022
Taipei, Taiwan

Job Description
1. Spokesman
2. Marketing strategy, annual plan, and budgeting.
3. Advertising and media plan
4. PR & Event marketing
5. Sales promotion
6. Membership
7. Digital marketing
8. Visual Merchandise and Store Design
9. Leasing, Brand Acquisition

Co-Founder

La Parisienne Boutique

六月 2016 - 五月 2019
Taipei, Taiwan

Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising campaigns and media plan
3. Sales promotion
4. Membership
5. Online store's daily operations management

Marketing Director

Syntrend Creative Park 三創數位股份有限公司

十一月 2014 - 五月 2016
Taipei, Taiwan

Job Description
1. Marketing strategy, annual plan, and budgeting.
2. Advertising and media plan
3. PR & Event marketing
4. Sales promotion
5. Membership
6. Digital marketing (online, social media, O2O marketing )
7. Visual Merchandise and Store Design
8. Store daily operation management
9. Customer service
10. Leasing, Brand Acquisition

Account Manager, Direct Marketing Dept.

AIA 英屬百慕達友邦人壽

七月 2012 - 十月 2014
Taipei, Taiwan

Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 2 call centers with over 100 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
5. Develop events and periodicals for customers to raise their satisfaction.

Account Manager, Direct Marketing Dept.

英國保誠人壽

一月 2010 - 六月 2012
Taipei, Taiwan

Job Description
1. Develop new business partners (banks) and maintain existing ones
2. Data analysis for discovering customer insight and new opportunities.
3. Conduct 3 call centers with over 200 sales.
4. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.

Account Manager, Direct Marketing Dept.

AIA 英屬百慕達友邦人壽

七月 2008 - 十二月 2009
Taipei, Taiwan

Job Description
1. Data analysis for discovering customer insight and new opportunities.
2. Develop well-organized sales campaigns and work closely with the sales team to achieve the sales goal.
3. Develop events and periodicals for customers to raise their satisfaction.

Deputy Marketing Manager

Miramar Entertainment Park 美麗華百樂園購物中心

二月 2002 - 六月 2008
Taipei, Taiwan

Job Description
1.Spokesman
2.Marketing strategy, annual plan and budgeting.
3.Advertising and media plan
4.PR & Event marketing
5.Sales promotion
6.Membership
7.Digital marketing
8.Visual Merchandise and Store Design

Marketing Supervisor

富邦人壽保險股份有限公司

三月 1999 - 十二月 2000
Taipei, Taiwan

1. Customer relationship management
2. Loyalty programs
3. Co-brand card programs

officer

中國人壽保險股份有限公司

四月 1998 - 二月 1999
Taipei, Taiwan

1. B2B sales development and maintenance

Specialist

新光三越百貨股份有限公司

七月 1996 - 三月 1997
Taipei, Taiwan

1. Execute marketing campaigns

Education 學歷

天主教輔仁大學 FU JEN CATHOLIC UNIVERSITY

織品服裝學系

1991 - 1994

Certification

  • WBSA Certified Marketing Strategic Planner
  • Google Analytics Individual Qualification
  • Google Digital Garage Certified The Fundamentals of Digital Marketing
  • Life insurance salesman license
  • Fire fighting management personnel

Skill

  • MS Office

Language

  • Chinese
  • English