October 2022 - Present

Product Marketing Manager — OEM

CData Software

- Lead marketing for CData's largest line of business: OEM embedded integration
- Set the vision for growth, aligning GTM to an ABM/ABX approach
- Supported sales to win 26 new major SaaS deals & boost engagement by 50%
- Provided a library of sales enablement assets to support the sales process
- Delivered sales intelligence with win-loss analysis & Salesforce deal audit
- Created highly researched, ICP-fit target account list
- Created GTM bible using customer, market and competitor research
- Built effective co-marketing partnerships and webinars with OEM customers

August 2021 - October 2022

Growth Marketing Manager

CData Software

- Supported growth marketing as CData grew from 4 scrappy marketers to 20+
- Managed $400k/year paid search & display budget in Google Ads
- Led SEO, conducting audits, keyword research and optimization
- Drove 25-90% paid MQL growth across a portfolio of products
- Overhauled programmatic SEO to effectively target 5k+ keywords
- Negotiated media partnerships with publications to support campaigns

April 2018 - August 2021

Startup Product Marketer

CData Software

- Worked closely with the founding CMO of a founder-led, seed-stage startup
- Led marketing for CData Arc (formerly RSSBus) product
- Identified customer segments, ran experiments to prove product-market fit
- Built inbound lead-gen funnel, developing end-to-end content and campaigns
- Wrote press releases, blogs, white papers, core web pages, newsletters
- Created customer onboarding process and customer resource & KB libraries 

December 2016 - March 2018

Digital Marketer

GlowTouch Technologies

- Conducted strategic audit of GlowTouch marketing efforts
- Worked with the C-Suite to create & execute marketing strategy
- Drove GlowTouch's first successful inbound sales