Brand Marketing Supervisor

Taiwan, Taipei; St. Finesse Inc. — 2020 APR – PRESENT

• Plan and manage LINE@ promotional campaigns in collaboration with various restaurants to promote wine brands and increase brand awareness among customers.

• Organize and execute retail store events that increase customer purchase intention.

• Plan and coordinate VIP banquets/ events to strengthen client relationships.

• Provided translations of various marketing materials, accurately depicting each wine producer's brand story and product information.

• Coordinated wine tasting events to grow customer base and promote wine culture.

• Manage online communities (e.g. Facebook & Instagram) to increase, reach, and foster audience engagement.

• Collaborate with influencers on events to increase brand visibility and credibility, and in turn generate leads and sales.

• Evaluate and review marketing campaigns and advertising.

• Prepare and proactively analyze sales results in order to refine and improve upon future strategies to develop opportunities and maximize sales.  

Marketing Executive 

Taiwan, Taipei; King Car Group, Buckskin Beer — 2018 OCT – 2020 MAR

• Planning and implementing yearly marketing strategies, reporting directly to the General Manager.

• Ensure projects have been executed on time and within budget and scope.

• Coordinate internal and external resources to ensure flawless execution of projects.

• Negotiating partnerships and sponsorship with different industries to increase brand exposure.

• Planning and implementing yearly major brand events from scratch.

• Work closely with in-house design team or external creative agencies to design marketing materials.

• Run social media channels (e.g. Facebook & Instagram) to increase reach and  foster audience engagement.

• Collaborate with designers to improve user experience of brand official website.

• Evaluate and review marketing campaigns and advertising.

• Track marketing performance and prepare monthly reports for management. 

Client Advisor

United Kingdom, London; FENDI Harrods— 2017 AUG – 2018 AUG

• Engage in upselling, cross-selling, and multiple selling for all product categories.

• Monitor individual sales and achieve performance target and KPI set by Department Manager/ Store Manager; maintained position within the top 15 performing salesperson across Europe.

• Provide customer feedback on products, especially newly launched products.  

• Strengthen customer relations, groom loyal FENDI customer base, and implement appropriate CRM tools. 

• Maintain high standards of display & visual merchandising to ensure products are well presented within the store. 

Senior Marketing Executive

Taiwan, Taipei ; Breeze Development Co., LTD — 2013 SEP -2016 AUG 

• Negotiating partnerships and sponsorships for campaigns. 

• Planned and executed large-scale promotional events - BreezeNight (Closed-door invitation-only sales for   VIPs), Annual sales. 

• Responsible for seasonal and monthly campaign activation. 

• Planning and implementing marketing activities across all channels. 

• Setting up new marketing strategies. 

• Responsible for campaign tracking, measurement, evaluation and reporting on all activity.

• Responsible for managing a team of four and inter-department communication and coordination.

• Responsible for sourcing and procuring promotional gifts. 

• Managing customer relationships. 

• Writing and proofreading marketing material content for shopping catalogs.