Ya Lin, Chen (Polly) EDUACATIONNational United University Business Management WORK EXPERIENCE Account Manager • ROCKETEC Full ownership of distribution partner e-commerce marketing, including planning, content development, execution. Conduct keyword research and selection for pay-per-click campaigns to maximize budget while hitting key business objectives such as traffic, sales, and ROI/ROAS goals. Analyze and maintain ad spending according to a set budget, and optimize as needed. Produce weekly campaign performance reports. Assist the Director of Demand Generation with tactical campaign development and expansion of existing paid search marketing campaigns. Create a creative paid
國立聯合大學 National United University・
Business Management