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Definition of Reputation Credits
Liao Chiao Yun [email protected]
Marketing | Media Editor-in-Chief｜E-commerce｜Advertising placement｜User growth｜Business development｜Web3
6 years of experience in digital advertising agency, leading a team of over 20 people.
2 years of experience as a WEB3 marketing manager, focusing on user growth.
Work Experience
Marketing Manager • BITGIN TECH CO., LTD
2021.12 - Present
- Developed and executed marketing and brand strategies to enhance brand visibility and engagement.
- Drove user growth initiatives, expanding user base through marketing campaigns and user acquisition strategies.
- Managed online and offline marketing campaigns, leveraging diverse channels to reach and impact.
- Established customer networks, connections with long-term relationships and customer loyalty.
- Managed strategic public relations plans, effectively managing the brand's image.
- Teamed up with cross-industry, to grow and reach partnerships.
- Collaborated with influencers, leveraging their influence to amplify brand messaging and reach audience.
Launching marketing campaigns for new products, optimized traffic, conducted data analysis, and built a private user network. Achieved the milestone of reaching a trading volume of $100M USD and surpassing 30,000 users within just 1 year of product launch.
Performance
User 50k+｜New product trading volume $100M USD/year｜Offline campaign 10+｜
Marketing Director • MicroAd Taiwan, Inc.
2019.01 - 2021.10
Team management：Led and coordinated a team, ensuring collaboration and performance.
Performance management：Monitored and optimized team performance
Media Editor-in-Chief：Served as the Editor-in-Chief, overseeing editorial content and traffic performance.
Digital brand marketing：Directed digital brand marketing efforts to elevate clients performance.
Social media marketing
Cross-industry collaborations
Successfully grown a team from 8 person to 20, achieving a departmental monthly net profit of over 4 million TWD and assisting other departments in generating revenue of over 10 million TWD.
Performance
Project 50+｜Team members 8➝20+｜Net profit 14M+ TWD/month
2020 & 2021 Annual Best Team
COMPASS-FIT Team Lead｜Proprietary native advertising platform • MicroAd Taiwan, Inc.
2017.02 - 2019.01
- Team management
- Performance management
- Product management
- Paid Marketing Specialist
- Advertising project management
- E-commerce performance
From ground zero, conducted business promotion in Taiwan. Starting as 3-person team, grew to an 8-person team. After one year of operation, achieved a monthly net profit exceeding 3 million TWD and generated over 500,000 TWD in monthly advertising revenue for a single media outlet.
Performance
Project 30+｜Team members 2➝8｜Net profit 3M+ TWD/month｜
2017 & 2018 Annual MVP｜2018 Annual Best Team｜2019 Annual Best Team Lead
Sales Staff • MicroAd Taiwan, Inc.
2015.07 - 2017.01
- Business development
- User retention
- Data analysis
- Personal performance management
Performance
Client 20+｜Net profit 1M+ TWD/month
Education
Shih Hsin University
Department of Speech Communication
Apr 2018 - Jan 2020
Skills
Marketing Tool
- Advertising - Facebook Ads・Google Ads・LINE Ads・Native Ads・X Ads・SEO
- Data - Google Analytics・Google Tag Manager・Google Data studio
- Chat Bots - Crescendo Lab
- Website - Wordpress・Portly・WIX・Weebly
- Design - CapCut Video Editor・Canva Grapic Design
- AI - GPT-4・Midjourney AI
Language
- Chinese
- English
Liao Chiao Yun [email protected]
Marketing | Media Editor-in-Chief｜E-commerce｜Advertising placement｜User growth｜Business development｜Web3
6 years of experience in digital advertising agency, leading a team of over 20 people.
2 years of experience as a WEB3 marketing manager, focusing on user growth.
Work Experience
Marketing Manager • BITGIN TECH CO., LTD
2021.12 - Present
- Developed and executed marketing and brand strategies to enhance brand visibility and engagement.
- Drove user growth initiatives, expanding user base through marketing campaigns and user acquisition strategies.
- Managed online and offline marketing campaigns, leveraging diverse channels to reach and impact.
- Established customer networks, connections with long-term relationships and customer loyalty.
- Managed strategic public relations plans, effectively managing the brand's image.
- Teamed up with cross-industry, to grow and reach partnerships.
- Collaborated with influencers, leveraging their influence to amplify brand messaging and reach audience.
Launching marketing campaigns for new products, optimized traffic, conducted data analysis, and built a private user network. Achieved the milestone of reaching a trading volume of $100M USD and surpassing 30,000 users within just 1 year of product launch.
Performance
User 50k+｜New product trading volume $100M USD/year｜Offline campaign 10+｜
Marketing Director • MicroAd Taiwan, Inc.
2019.01 - 2021.10
Team management：Led and coordinated a team, ensuring collaboration and performance.
Performance management：Monitored and optimized team performance
Media Editor-in-Chief：Served as the Editor-in-Chief, overseeing editorial content and traffic performance.
Digital brand marketing：Directed digital brand marketing efforts to elevate clients performance.
Social media marketing
Cross-industry collaborations
Successfully grown a team from 8 person to 20, achieving a departmental monthly net profit of over 4 million TWD and assisting other departments in generating revenue of over 10 million TWD.
Performance
Project 50+｜Team members 8➝20+｜Net profit 14M+ TWD/month
2020 & 2021 Annual Best Team
COMPASS-FIT Team Lead｜Proprietary native advertising platform • MicroAd Taiwan, Inc.
2017.02 - 2019.01
- Team management
- Performance management
- Product management
- Paid Marketing Specialist
- Advertising project management
- E-commerce performance
From ground zero, conducted business promotion in Taiwan. Starting as 3-person team, grew to an 8-person team. After one year of operation, achieved a monthly net profit exceeding 3 million TWD and generated over 500,000 TWD in monthly advertising revenue for a single media outlet.
Performance
Project 30+｜Team members 2➝8｜Net profit 3M+ TWD/month｜
2017 & 2018 Annual MVP｜2018 Annual Best Team｜2019 Annual Best Team Lead
Sales Staff • MicroAd Taiwan, Inc.
2015.07 - 2017.01
- Business development
- User retention
- Data analysis
- Personal performance management
Performance
Client 20+｜Net profit 1M+ TWD/month
Education
Shih Hsin University
Department of Speech Communication
Apr 2018 - Jan 2020
Skills
Marketing Tool
- Advertising - Facebook Ads・Google Ads・LINE Ads・Native Ads・X Ads・SEO
- Data - Google Analytics・Google Tag Manager・Google Data studio
- Chat Bots - Crescendo Lab
- Website - Wordpress・Portly・WIX・Weebly
- Design - CapCut Video Editor・Canva Grapic Design
- AI - GPT-4・Midjourney AI
Language
- Chinese
- English